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What We're Thinking

You’re Looking at One of New York City’s Top Digital Marketing Agencies!

Jun 4, 2019 10:39:46 AM / by Zipie posted in Digital Marketing, Awards

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A few months ago, we announced we officially opened an office in New York City. On Fifth Avenue, to be exact (come visit!). But that wasn’t our beginning in New York. For years, we have been working with clients to solve business problems, even in the Big Apple.

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Welcome to New York: Zipie is Expanding

Mar 18, 2019 4:52:19 PM / by Zipie posted in Social Media, Digital Marketing

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If you’ve followed along with us on social media, you’ve seen we’ve got some big news. So, we’ll just come out with it: Zipie is expanding.

To New York City.

Mic drop.

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Our Recent Client Spotlight: October 2018

Oct 4, 2018 3:30:05 PM / by JP Miller posted in Digital Marketing, Social Marketing

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We love nothing more than providing businesses from every walk of life with an online presence that works for both them and their customers. With over 88% of consumers using the Internet before investing in a product or service today, curating an online presence that is irresistible and engaging is critically important.

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Zipie and El Toro Join Forces with Advanced Advertising Solutions

Jul 16, 2018 12:32:47 PM / by Zipie posted in Digital Marketing

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Partnership Utilizes Specialized Data to Direct New Customers to Businesses

 

LEXINGTON, Ky., and LOUISVILLE, Ky.-- Zipie and El Toro are partnering to create data-driven, customer-focused digital marketing solutions which provide businesses with strategically cultivated customers.

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Don't Put All Your Advertising Eggs in One Facebook Basket

Jan 22, 2018 8:46:54 PM / by Zipie posted in Digital Marketing, SEO & SEM, Facebook, Instagram, Email Marketing, Social Marketing, Twitter, Advertising

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 Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from brands and media in people’s newsfeeds.

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Meaningless Marketing Metrics

Oct 23, 2017 3:17:18 PM / by Zipie posted in Digital Marketing, Analytics, Social Marketing

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The good thing about being a marketer in the digital age: we get lots of metrics.
The bad thing about being a marketer in the digital age: those metrics don’t always relate to actual results or even actual business results.

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A Digital Marketing Manifesto

Oct 15, 2017 5:00:11 PM / by Nate Spry posted in Digital Marketing

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How many blog posts have you read that start with “Today’s world is digital-first”? I’ve seen it more than I can count. Obviously today’s world is “digital-first”—it’s 2017.

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