Paid Search: The Remaining Dominant Ad Channel in 2020

Mar 9, 2020 3:27:06 PM / by Gabby Fix

As we dive deeper into 2020, we see that paid search remains dominant across the digital advertising avenue. In this increasingly competitive world, it is important to make sure you’re getting the most out of your ad budget. Paid search marketing can act as the tool you need to maximize your ad spend.

Paid search marketing is known in the marketing world by many different names such as search engine marketing (SEM) and pay-per-click (PPC). This marketing effort allows businesses the opportunity to advertise within search engines and gain attention in the search industry.

Tracking is a lot easier using search marketing, perhaps a reason why it remains a dominant marketing tool this year. With paid search, every ad, keyword and penny spent can be tracked. This allows a more accurate return on investment for brands and companies. This useful method is an inexpensive, scalable form of digital marketing utilizing the ability to connect advertisements with searchers actively seeking what you provide.

Join in on the paid search trend today! Contact us or fill out the form below to see how Zipie can help.


- Gabby Fix, Zintern

Topics: Digital Marketing, SEO & SEM

Gabby Fix

Written by Gabby Fix