Brands all across the world are entering uncharted territory as they determine the messaging and focus of their brand during a worldwide pandemic. Carefully determining what your brand stands for during this time and how you step up and respond is extremely important. We have gathered a list of companies that we think have perfectly positioned their messaging and brand to best support not only their customers, but the world.
This bud's for you, Budweiser. Hats off to this beautifully done spot.
I may be a little biased when it comes to our friends at Ford, but this campaign not only perfectly touches on what the brand stands for, but offers out a lending hand during difficult times.
In a time where brands will be defined by how they respond, Uber is setting an example on how to position your brand as a leader.
Oh Facebook, you are always pulling on my heartstrings with your humanistic approach to advertising. This campaign is no different, folks.
A beautiful tribute to community and strength: two things Nike has always stood for.