The rise of Facebook’s secret weapon, Instagram, is one to follow in the year of 2020 for advertising. There is a unique opportunity for advertisers to capitalize on as more than 500 million people are posting Instagram stories daily. Not only does Instagram’s engagement beat out Twitter, Pinterest and LinkedIn, but it can even be seen outperforming Facebook in 2020. With the new integration of advertisements featured on “Explore” feeds, more interest-based targeting is seen on the social platform than ever before.
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As we dive deeper into 2020, we see that paid search remains dominant across the digital advertising avenue. In this increasingly competitive world, it is important to make sure you’re getting the most out of your ad budget. Paid search marketing can act as the tool you need to maximize your ad spend.
In order to effectively advertise, marketers aim to encounter their audience along the consumer journey. Our main goals are to connect, convince and convert. These three objectives can be easier said than done. Specifically, conversion seems to be tricky for advertisers today.
