You decide it’s finally time to start your dream business, congratulations! Everything is ready to go, except people keep throwing the word “branding” around. You think this means you’ll need a logo, and you’re all set, right?
Recent Posts
The decision to work with an agency is an exciting one, but it can be a bit daunting if you don’t know what to expect. While you’re searching for your ideal agency partner, you should expect collaboration, expertise, and transparency.
In the marketing world, color is used with intention! Brands use color to subliminally communicate a feeling or emotion. Color is essential to who the brand is, their story, and is oftentimes synonymous with the brand when the company name is mentioned. For example, when thinking of Starbucks, the color green comes to mind. It’s also important to note that color has different meanings across various cultures. In China, for example, brides traditionally wear red as it represents beauty and luck in their culture. In other countries, white is worn.
There are endless amounts of shapes and curves for us to play with as designers. It’s unavoidable and part of our job to incorporate these shapes and angles. For years, I would find myself working on a project where a guide of a specific shape would help me out. I found myself manually making these with the pen tool, but it was annoying when I couldn’t turn the guide on or off. There had to be an easier way! I did some digging and found the solution, so I’d like to share it with you in this tutorial!
Think about your favorite brands or iconic companies that stick out to you for a moment. What are some of the first things that come to mind? Maybe it’s their logo, tagline, brand colors, or brand message. Do you think of an advertisement or creative concept made famous by this brand? A jingle? Or maybe your first thought is your feelings toward the brand, whether it is positive or negative. Regardless of what came to mind, these are all things that make a brand who they are. Every piece is a foundation of their unique brand story.
In our world, design is everywhere. It’s ingrained in our everyday life and we may often overlook it. A specific area of design that gets taken for granted is typography. At its core, typography is the way that letters are designed and arranged. Before studying design, I didn’t realize that someone had to actually sit down and create the letters. This process includes making decisions on the overall look of each letter and their relationship with one another. Beyond just individual letters, the spacing between the letters and each line of type has to be defined.
