In a world of so much noise, ads following you everywhere online and sales being shoved down your throat, brands have been shifting their gears to a more humanized approach that speaks to and delights a consumer without being super salesy. When this approach is done correctly, the consumer may not even notice they are being marketed to. Brands are centering themselves around appealing to audiences on a more personal level by showing how their products relate to a consumer’s everyday life and the emotions that coincide with that. By connecting on a more human level, brands are able to interact more with their customers, increase loyal customers and drive traffic. One brand in specific that does this really well is the music streaming service, Spotify. By using data collected through the app, the streaming service is able to tailor content to their consumers based upon their consumer behaviors.
Today, traditional marketing is more expensive and less effective than ever, when used by itself. Interruptive experiences and irrelevant content cause friction in the buyer’s journey and can ultimately be what causes customers to shop elsewhere. However, by using multiple marketing software programs and platforms, you can provide a seamless, consistent and customer-centric experience from the beginning. Here’s how we use integration technology to produce ROI and build relationships.
Have you ever had the shopping cart of midnight’s past haunt you after leaving a purchase in your cart and not checking out? This somewhat creepy, but very effective tactic is referred to in the marketing world as Cart Abandonment Workflows. These automated email workflows are a part of the process with various automated sequences set based on user actions through a platform such as Hubspot. For example, if someone leaves a pair of boots in their shopping cart, they will receive an email a day later stating “don’t forget about me!” with a link to purchase the same boots they added to their cart, but never purchased. For businesses, this strategy can help you take advantage of a sale that otherwise would have been lost without following up with a consumer who did not pull the trigger on an item. This tactic has proven success in an everyday retail strategies, especially for the biggest shopping day of the year: Black Friday.
You’re finally at the concert. Your favorite band is on stage and you have tears of joy in your eyes. The problem? You’re trapped, surrounded by 6’2”ers, unable to see the glorious faces on screen. Enter, an AR view of the stage, from four different perspectives. Right there on your smartphone. Ahh.
AR isn’t just for consumers. Let’s unpack how brands can benefit, too.
As an advertising agency, it’s important for us to stay up-to-date on the latest digital news and trends in regards to social media, graphic design and email marketing just to name a few. One trend, in particular, we noticed kept popping up in our inbox. Lately, companies that we subscribe to have been sending emails with ‘MAJOR TYPO’ in the subject line, which made us open it out of pure curiosity. Come to find out, some of these brands didn’t actually have a typo that they were correcting at all. Why might they do that you ask? Our hypothesis was that these companies wanted higher open rates for their emails so they thought of a subject line that would incline users to open their email, it certainly worked on us. So, we decided to put this hypothesis to the test.
It’s no secret we’re fans of each of our clients. We help business in a variety of industries solve problems specific to them. Whether we’re on site at an event activation, building show-stopping and effective websites or creating style guides and branding, we’re proud to be an extension of an eclectic group of teams. Life around here is certainly never boring. Allow us to introduce you to three of our clients who make life fun.
A few months ago, we announced we officially opened an office in New York City. On Fifth Avenue, to be exact (come visit!). But that wasn’t our beginning in New York. For years, we have been working with clients to solve business problems, even in the Big Apple.
If you’ve followed along with us on social media, you’ve seen we’ve got some big news. So, we’ll just come out with it: Zipie is expanding.
To New York City.
Mic drop.
We love nothing more than providing businesses from every walk of life with an online presence that works for both them and their customers. With over 88% of consumers using the Internet before investing in a product or service today, curating an online presence that is irresistible and engaging is critically important.
Partnership Utilizes Specialized Data to Direct New Customers to Businesses
LEXINGTON, Ky., and LOUISVILLE, Ky.-- Zipie and El Toro are partnering to create data-driven, customer-focused digital marketing solutions which provide businesses with strategically cultivated customers.
