Zipie_logo

What We're Thinking

Nate Spry


Recent Posts

Should You Even Be Marketing?

Apr 22, 2020 5:53:09 PM / by Nate Spry posted in Digital Marketing, Advertising, Strategy

0 Comments

With stores closed and consumers experiencing financial hardship or unable to spend even if they are employed due to being quarantined, businesses are facing revenue reductions up to 90% or in many cases, are completely unable to generate sales. Businesses then are making hard choices during the Coronavirus pandemic by laying off staff, cutting expenses and focusing on survival.

Read More

Social ROI: 9 Steps to Get the Most Out of Your Social Advertising

Dec 20, 2017 8:39:01 PM / by Nate Spry posted in Social Media, Ad Targeting

0 Comments

It’s almost 2018. If Facebook were a country, it would be the biggest one on the planet—by a lot. We’ve moved past the days when people wondered if social media was a phase. No one is disputing the power of social media, especially Facebook, especially for advertisers. After all, advertising is about getting the right message in front of the right people, and social media is where the people are.

That said, most brands still have a long way to go when it comes to advertising on Facebook. Without a solid plan in place, you can throw money at Facebook’s ad network all day long (they’re certainly not going to complain), but how will you know if you’re getting anything back? That’s why we developed our guide to social ROI—the Zipie method to converting customers and tracking your investment on Facebook. Let’s dive in.

Read More

Business Listings: Where the %$#& Are You?

Nov 17, 2017 11:23:53 AM / by Nate Spry posted in The Internet

0 Comments

Black Friday is less than a week away. If you’re shopping, it means you’re making your list (or putting off making your list) and maybe wondering why so many of your family members had to be born between Thanksgiving and Christmas.

Read More

Thoughts on #280

Nov 10, 2017 12:08:20 PM / by Nate Spry posted in Social Media, Twitter

0 Comments

Too long for a scannable Tweet (especially in the age of 6-second ads and even shorter attention spans), too short for a half-decent blog post. If we wanted more words, we’d go to Facebook or Medium. For now, #280 is going to send people running to Instagram.

Read More

Email Marketing Isn't Dead. Period.

Nov 8, 2017 11:13:34 AM / by Nate Spry posted in Email Marketing

0 Comments

 "Reports of my death have been greatly exaggerated.” It’s a Mark Twain quote (probably) but it’s also applicable to email marketing. For all the reports of email’s demise—we’ve been hearing them for years—email continues to be a solid way to market to individuals, as long as you do it right.

Read More

Mobile First. Obviously.

Oct 29, 2017 12:46:01 PM / by Nate Spry posted in Web Design, Design

0 Comments

Here’s a tip for choosing a marketing agency. If, at any time, you hear someone say “We have to plan for mobile—that’s where everything’s going,” I want you to get up and walk out. Then I want you to call me because you’ve discovered a wormhole back into 2007 and I have a few things I’d like to tell my past self.

Read More

A Digital Marketing Manifesto

Oct 15, 2017 5:00:11 PM / by Nate Spry posted in Digital Marketing

0 Comments

How many blog posts have you read that start with “Today’s world is digital-first”? I’ve seen it more than I can count. Obviously today’s world is “digital-first”—it’s 2017.

Read More