It’s almost 2018. If Facebook were a country, it would be the biggest one on the planet—by a lot. We’ve moved past the days when people wondered if social media was a phase. No one is disputing the power of social media, especially Facebook, especially for advertisers. After all, advertising is about getting the right message in front of the right people, and social media is where the people are.
That said, most brands still have a long way to go when it comes to advertising on Facebook. Without a solid plan in place, you can throw money at Facebook’s ad network all day long (they’re certainly not going to complain), but how will you know if you’re getting anything back? That’s why we developed our guide to social ROI—the Zipie method to converting customers and tracking your investment on Facebook. Let’s dive in.