Instagram is always keeping us on our toes with new updates rolling out regularly. Staying up to date with technology that’s ever-changing around us can be difficult and exhausting at times, but don’t worry, our team is constantly tracking tech trends and updated to stay informed on the latest trends and to keep you updated along the way.
Depending on your target market, Instagram should not be overlooked in your marketing strategy. Instagram continues to grow in many ways with audience usage being a big one. To get down to it, there are nearly 500 million daily active users on the social platform and it doesn’t seem to be slowing down. You may be asking; how do I market on Instagram? What are the best Instagram tools to utilize to achieve success? Again, it all comes down to your audience and your business as a whole. Let’s start with the basics.
IG Stories. It’s a simple and effective way to interact with your audience. IG stories give brands endless opportunities to showcase their personality and humanize their content to develop trust on a whole new level. Get creative with your stories and see the increase in engagements that is sure to follow!
Now let’s dive into the Instagram updates you need to know about.
Reels. If you’re familiar with TikTok, you may see the comparison here. Reels are 15 to 30-second video clips. You can add music, special effects, and edit multiple scenes into one. The best part, Instagram wants brands to utilize Reels which means your profile has a higher chance of being featured on the Explore page. The Explore page leads to quick follows by your audience who are likely to engage with your content and become customers. Reels are simple and easy to create. It allows brands to generate authentic content that leads to the genuine connection and brand trust customers are continuously searching for. Launching a product soon? Give Reels a try and let us know your results!
Instagram Shop. To be honest, we find this a game-changer for brands. Instagram shop allows you to integrate your product line and catalog directly with your profile. You can tag products in your posts just as you would friends for customers to easily see the price and details of items. The same goes for stories but to take it a step further, you have the ability to add a link that directly takes the user to the product they are interested in with just a swipe up. Brands are essentially taking the store right to their customers making the shopping experience as seamless as ever. Instagram Shop may seem difficult to set up but it’s six easy steps that will ultimately transform your marketing.
Not-So Exciting Update. With new movies like The Social Dilemma, consumers are becoming more aware of how much our mobile devices track purchases, search history, etc. Apple’s IOS 14 update will give users the power to opt-out of IDFA tracking which can result in limiting marketer’s ad targeting options. We are waiting to see what it means for all things marketing -in the meantime, read this article and let us know your thoughts.
While other social media apps are on the rise, such as TikTok, Instagram should remain a core part of your social media strategy as it offers more frequent reach to a wider audience base, as well as the opportunity to share more information and sell products at the same time.