Digital marketing is surprisingly a lot like dating. You need to connect with the right people at the right time. These people (also known as your audience) should also have an interest in the types of products or services that you offer. There are additionally different ways to show off everything you (and your business) have to offer. When you’re dating, you can use platforms like Bumble to highlight your interests, hobbies and what you’re looking for. Digital marketing also has platforms and tools that you can utilize to help reach your business goals. Let’s take a deeper look at how you can reach your business’s target audience using the tools that Google provides.
1. Identify Your Audience: Before you can reach your audience, it’s important to make sure you understand them and their needs. This includes knowing where your consumers are located geographically, what devices they’re using, what gender they identify with and their age group. Knowing this information will allow you to create custom ads for your audience that will result in a higher conversion rate.
2. Determine Your Goal: Setting a goal for your campaign will help guide your messaging and calls-to-action on your ads. It even assists in determining which KPI’s you and your team should focus on. A few goals to consider are website traffic, leads, brand awareness, sales, product and brand consideration and app promotion.
3. Determine Which Tool(s) Align with Your Audience and Goal: Many different tools can be used to reach your goals which is why it’s also important to understand your audience and how you can reach them. For example, if your goal is website traffic, you have the option of utilizing search, display, shopping and video campaigns. So, how would you know which tool or tools you should use? The first thing to consider is why do you want to drive traffic to your website? If it’s so your customers can buy an item, then you should utilize the shopping campaign, but if it’s to learn more about an event, then you should consider a video campaign that shows your potential customers what the event is and what they can expect.
Utilizing digital marketing can expand your reach in an effective way that is also measurable. Digital marketing increases engagement because you are able to reach your target audience in a way that is not invasive and through mediums that they are already using.
Are you ready to advance your digital marketing strategy?
Whether you’re looking to explore video, display, shopping or any other campaign, our digital marketing experts at Zipie can’t wait to partner with you! Not sure if you’re ready to take this next step in advertising? That’s okay, too. Give us a call at (859)-244-4270 to explore your options!
-Haley, Digital Experience Specialist