What We're Thinking

Digital marketing is surprisingly a lot like dating. You need to connect with the right people at the right time. These people (also known as your audience) should also have an interest in the types of products or services that you offer. There are additionally different ways to show off everything you (and your business) have to offer. When you’re dating, you can use platforms like Bumble to highlight your interests, hobbies and what you’re looking for. Digital marketing also has platforms and tools that you can utilize to help reach your business goals. Let’s take a deeper look at how you can reach your business’s target audience using the tools that Google provides.

The phrase shadow-ban has been used A LOT in the past couple of years. What exactly is shadow banning? It is when a social platform blocks or partially blocks a user and their content from their community. On average, a shadow-ban will last two weeks, but the effects will last much longer.

Are you addicted to TikTok? So are 800 million others. Almost half of these users are between the ages of 18-24 years old, use the app an average of 8 times a day and spend an average of 46 minutes on TikTok. It was additionally the most downloaded app of 2020 and continues to be the top app of 2021. So, why should you care about these numbers?

It is no secret that social media is a powerful tool for brands to connect their customers, spread awareness and share real time updates. However, not utilizing the data and analytics behind your posts can cause a loss of connection or damage your social interaction. Social media analytics helps you keep tabs on the progress of your marketing strategy as well as the welfare of your clients and competitors.  Obtaining and using analytics from your social media accounts and social media management platforms will help you increase your brand awareness as well as help you be more successful on social media in the long run. Let’s focus on a few key metrics you can use to start thinking more strategically when creating your social content.