Welcome to our blog. We hope that you can learn from our expertise in marketing, branding, and design. Receive updates by signing up for our newsletter. We'll even throw in our guide to Marketing in a Crisis.


What We're Thinking

Makenzie Fitzgerald

Recent Posts

10 Ways to Safely Give Back This Holiday Season

Dec 8, 2020 2:15:00 PM / by Makenzie Fitzgerald posted in Experiences, Culture, Blogging, Zipie Gives Back, Community


Spreading joy this holiday season may look different, but you can still create a lasting impact on your community while keeping yourself and those around you healthy. Our communities need our help more than ever this year. Here are 10 different ways to safely give back this holiday season:

Read More

3 Reasons to Start Social Listening

Sep 25, 2020 4:47:47 PM / by Makenzie Fitzgerald posted in Social Media, Social Listening, Social Marketing


Social media continues to be a major marketing weapon for brands and companies of all sizes. With the number of active social media users only continuing to grow, having social media profiles and creating interesting content is essential. But you shouldn’t stop there. In order to build a solid reputation and following on social media, it’s more important than ever to know what your audience actually wants to hear from you. That’s where social listening comes in.

Read More

Top 5 Ads That Have Made an Impact During COVID-19

May 8, 2020 1:53:28 PM / by Makenzie Fitzgerald posted in Digital Marketing, Content Marketing, Community


Brands all across the world are entering uncharted territory as they determine the messaging and focus of their brand during a worldwide pandemic. Carefully determining what your brand stands for during this time and how you step up and respond is extremely important. We have gathered a list of companies that we think have perfectly positioned their messaging and brand to best support not only their customers, but the world.

Read More