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What We're Thinking

Taking Risks: Zipie’s Vision Meeting Recap

Apr 2, 2019 9:12:08 AM / by Rob Bebout posted in Awards, Goals

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Here at Zipie, we’re a strategic group. We’re always plotting about ways we can improve as a team (even when that includes playing games1) and continue to help clients reach their business goals. This year, we have some lofty goals and big dreams. And we came together over some mimosas, art and good food to talk all about it.

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Welcome to New York: Zipie is Expanding

Mar 18, 2019 4:52:19 PM / by Zipie posted in Social Media, Digital Marketing

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If you’ve followed along with us on social media, you’ve seen we’ve got some big news. So, we’ll just come out with it: Zipie is expanding.

To New York City.

Mic drop.

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How to not be a robot and master the Al Gore Rhythm

Mar 10, 2019 4:51:24 PM / by Zipie posted in Social Media, Facebook, Instagram, Twitter, LinkedIn

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There’s a word floating around the Internet that can strike fear in any entrepreneur and frustrate social media users everywhere. Algorithms sound frightening and a little robotic, but not to worry. Team Zipie is here to help you decode these Al Gore Rhythms (wait, what?) and grow your business with one—yes, one—tip.

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Always Stay Humble and Kind: Business Practices and Tim McGraw

Mar 6, 2019 9:21:41 AM / by Zipie posted in Social Media, Social Marketing

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On Zipie’s social platforms this week, our team has been talking all things social media marketing.

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Let's Give 'Em Something To Blog About

Feb 20, 2019 9:41:24 AM / by Zipie posted in Blogging

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It’s no secret that over the last few years, the blogging industry has exploded. In 2018 alone, more than 4,000 blogs were posted per minute. But how does blogging apply to businesses? Where should you start? And why should you do it?

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Our Suitcases are Packed and Ready

Feb 8, 2019 11:14:30 AM / by Zipie posted in Zipie On The Go

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Whether we’re covering a client’s sponsorship in West Virginia or expanding our knowledge at the Adobe conference in Boston, Team Zipie is always ready to load up our suitcases and hit the road.

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Super Bowl. Subpar Ads.

Feb 4, 2019 4:07:08 PM / by Zipie posted in Advertising

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Super Bowl fans can traditionally be parsed into three categories—the game watchers, the food eaters and the advertising lovers. While some of us at Team Zipie live for football, our majority rests in those latter two categories. And we’ve got lots of thoughts on this year’s ads. With a few powerful spots here and there, the majority of the Super Bowl LIII was a little boring.

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Mannequins in Bathrobes: A Normal Day at Zipie

Jan 24, 2019 4:58:55 PM / by Zipie posted in Social Media, On-Site Activations

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The first thing I noticed at Zipie HQ was a mannequin in a bathrobe.

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What Does Zipie Mean to Us?

Nov 23, 2018 1:08:04 PM / by Zipie posted in Culture

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There are exactly three doors in the Zipie office. It’s safe to say Team Zipie shares an intimate work space and we like it that way. The lack of physical boundaries in Suite 250 lends itself to an atmosphere of constant collaboration. We’re always yelling across the room to ask each other questions, offer ideas and make the occasional joke or jab.

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Breaking the Black Friday Mold

Nov 21, 2018 5:07:41 PM / by Zipie posted in Social Marketing

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Black Friday is by far the biggest shopping day of the year, but with the title can come the chaos.

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