The world as we know it is changing every day. The business industry is gradually shifting to an online atmosphere as technology and tools developed over the years. On May 19th, Facebook launched a tool that allows customers to browse and buy products straight from a business’ Facebook or Instagram page.
At Zipie, our days are focused around one thing: our clients. We are radically committed to each and every one of our clients and are constantly working hard to do our best for them. Some days we can get so caught up in working on the next thing that we forget to sit back and soak in the awesomeness of their brands. As a result, we decided to start a client spotlight series that highlights some of the spectacular things our clients are doing. Our first client is Ford Motor Company.
This year has certainly thrown the world for a loop. With COVID-19 (Coronavirus) causing so much disruption to daily life, businesses have had to get creative with the ways they market themselves to maintain their customer loyalty and brand recognition. Some of the ways companies have done this include increasing engagement on social media posts and re-formatting prior marketing strategies. Some companies have even gone as far as utilizing their current resources to make protective gear for front line workers throughout the country and leveraged this to gain goodwill with their customers.
Think of the market as space. A vast cosmos filled with planets, stars, solar systems and galaxies, constantly moving and changing. Planets colliding, new stars being born, new planets forming solar systems making up the galaxies. Now imagine those stars as customers and the planets that spin around them are messages, content and conversations in the customer’s field of awareness. What if you had control over what planets entered into a star’s solar system at any given time and those planets shaped the star’s perspective and made them realize they were a part of your brand’s galaxy?
In our world, design is everywhere. It’s ingrained in our everyday life and we may often overlook it. A specific area of design that gets taken for granted is typography. At its core, typography is the way that letters are designed and arranged. Before studying design, I didn’t realize that someone had to actually sit down and create the letters. This process includes making decisions on the overall look of each letter and their relationship with one another. Beyond just individual letters, the spacing between the letters and each line of type has to be defined.
Brands all across the world are entering uncharted territory as they determine the messaging and focus of their brand during a worldwide pandemic. Carefully determining what your brand stands for during this time and how you step up and respond is extremely important. We have gathered a list of companies that we think have perfectly positioned their messaging and brand to best support not only their customers, but the world.
With stores closed and consumers experiencing financial hardship or unable to spend even if they are employed due to being quarantined, businesses are facing revenue reductions up to 90% or in many cases, are completely unable to generate sales. Businesses then are making hard choices during the Coronavirus pandemic by laying off staff, cutting expenses and focusing on survival.
At Zipie, our love for books runs deep whether we’re reading to expand our professional knowledge or escape into the world of Hogwarts. Our team pulled together a list of book recommendations to dive into this month.
Business communication has been forced to be creative as Americans have been encouraged to social distance and stay indoors. As a result, it has grown harder to stay in contact with coworkers and clients. This obstacle can be overcome through the use of multiple technology tools. Here at Zipie, we have adapted a few digital tools to help keep our business as usual while working from the comfort of our homes.
