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Creating a Brand Experience

Jun 10, 2019 10:15:07 AM / by Zipie posted in Branding, Sponsorship, Events

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Dear Alyssa,
I’m reaching out to you because I think your company would be a great sponsor for our upcoming event. See attached for the event details and sponsorship breakdown. Please let me know if you’d be interested!
Thanks!

We’ve all gotten this email once or twice (or maybe more) in our careers. Most of these requests are for great events, but many times we write them off as an added expense that isn’t necessary for our business. In reality, we should be looking at these events as an opportunity to grow our business and relationships with our customers.

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You’re Looking at One of New York City’s Top Digital Marketing Agencies!

Jun 4, 2019 10:39:46 AM / by Zipie posted in Digital Marketing, Awards

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A few months ago, we announced we officially opened an office in New York City. On Fifth Avenue, to be exact (come visit!). But that wasn’t our beginning in New York. For years, we have been working with clients to solve business problems, even in the Big Apple.

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Valuing our Zipponians and the Importance of Office Culture

Apr 30, 2019 4:34:09 PM / by Zipie posted in Culture

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MVZ is a title I was vaguely familiar with before ever coming to Zipie. After stalking our Instagram (yikes), I knew that it was an award given quarterly to our Most Valuable Zipponian. Each month, we have the opportunity to say something awesome about our fellow Zipponians, someone who’s gone above and beyond and helped keep Zipie running smoothly.

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Using the perfect #hashtags (7.3m) to build an Instagram following

Apr 22, 2019 6:32:05 PM / by Zipie posted in Social Media

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There’s no doubt hashtags have slowly become a part of not only social media, but our lives. People use hashtags for everything from weddings and parties to advocacy programs and marches.

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Three ways to enhance your Facebook marketing strategy

Apr 8, 2019 10:42:46 AM / by Zipie

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If you have a business account on Facebook, chances are we won’t shock you by saying Facebook’s algorithms are always changing. Seemingly overnight, Facebook became a platform on which many businesses thrive and many fail miserably. Don’t be the latter. Follow these tips to master that obnoxious algorithm and get your content in front of the right eyes.

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Side-stepping the Notorious Instagram Algorithm

Apr 5, 2019 1:07:31 PM / by Zipie

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It’s no secret that Instagram is changing consumer culture. In one scroll, you can view content from pet pigs, your cousin and a twerking grandma (no, seriously). With the dawn of Instagram influencers comes marketing made simple. Well, simpler than other platforms. Instagram can be a major player in your social media strategy with three simple steps. 

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Mastering Twitter’s Tricky Timelines

Apr 2, 2019 5:00:21 PM / by Zipie posted in Social Media

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Let’s call a spade a spade: Twitter is the odd man out when it comes to social media. The platform has struggled with profitability and has rolled out several algorithms over the years.

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Welcome to New York: Zipie is Expanding

Mar 18, 2019 4:52:19 PM / by Zipie posted in Social Media, Digital Marketing

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If you’ve followed along with us on social media, you’ve seen we’ve got some big news. So, we’ll just come out with it: Zipie is expanding.

To New York City.

Mic drop.

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How to not be a robot and master the Al Gore Rhythm

Mar 10, 2019 4:51:24 PM / by Zipie posted in Social Media, Facebook, Instagram, Twitter, LinkedIn

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There’s a word floating around the Internet that can strike fear in any entrepreneur and frustrate social media users everywhere. Algorithms sound frightening and a little robotic, but not to worry. Team Zipie is here to help you decode these Al Gore Rhythms (wait, what?) and grow your business with one—yes, one—tip.

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Always Stay Humble and Kind: Business Practices and Tim McGraw

Mar 6, 2019 9:21:41 AM / by Zipie posted in Social Media, Social Marketing

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On Zipie’s social platforms this week, our team has been talking all things social media marketing.

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