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What We're Reading This Month

Apr 20, 2020 3:29:40 PM / by Zipie posted in Culture

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At Zipie, our love for books runs deep whether we’re reading to expand our professional knowledge or escape into the world of Hogwarts. Our team pulled together a list of book recommendations to dive into this month.

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How Digital Technology Can Aid in Business Communication

Apr 16, 2020 11:38:05 AM / by Zipie posted in Digital, Management, Strategy

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Business communication has been forced to be creative as Americans have been encouraged to social distance and stay indoors. As a result, it has grown harder to stay in contact with coworkers and clients. This obstacle can be overcome through the use of multiple technology tools. Here at Zipie, we have adapted a few digital tools to help keep our business as usual while working from the comfort of our homes.

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How to Effectively Communicate with your Customers During a Crisis

Mar 19, 2020 10:34:25 AM / by Zipie posted in Social Media, Advertising, Strategy

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It is important during this difficult time, that marketing activity must not lag. Now more than ever, it is important to stay in touch with your consumers. When the economic pressures of the current crisis lift, it is vital that businesses do not lose momentum and that there is a clear path to further your strategic business objectives. As you are considering your current marketing activities, we ask that you consider the following:

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We Design, You Decide Results

Nov 22, 2019 10:18:53 AM / by Zipie posted in Logo Design, Branding, Design

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We’ve been designing, and you’ve been deciding. The graphic designers themselves weigh in with their reactions about which of their logos received the most votes while taking us behind the scenes of their design process.

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Step up your Holiday Strategy with Cart Abandonment Workflows

Nov 15, 2019 10:00:52 AM / by Zipie posted in Digital Marketing, Ad Targeting

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Have you ever had the shopping cart of midnight’s past haunt you after leaving a purchase in your cart and not checking out? This somewhat creepy, but very effective tactic is referred to in the marketing world as Cart Abandonment Workflows. These automated email workflows are a part of the process with various automated sequences set based on user actions through a platform such as Hubspot. For example, if someone leaves a pair of boots in their shopping cart, they will receive an email a day later stating “don’t forget about me!” with a link to purchase the same boots they added to their cart, but never purchased. For businesses, this strategy can help you take advantage of a sale that otherwise would have been lost without following up with a consumer who did not pull the trigger on an item. This tactic has proven success in an everyday retail strategies, especially for the biggest shopping day of the year: Black Friday.

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Give Where You Live 2019

Nov 12, 2019 9:53:26 AM / by Zipie posted in Zipie Gives Back, Community

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Each year around this time we ask Team Zipie to select a local charity or non profit that has meaning for them. So in the spirit of giving, if you’re planning to donate your time or money this November, support an organization that supports your community. Here are a few of our favorites:

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We Design, You Decide

Sep 9, 2019 1:21:16 PM / by Zipie posted in Logo Design, Culture, Design

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The idea is simple: each week one of our designers roll the die to determine their “wild card” business from a list of twenty things we made up. There’s everything from lip gloss and sandwiches to hot sauce and private planes so the designs are sure to inspire. From there, one of our designers craft two logo concepts and you, our loyal friends and followers, get to vote on which you like best.

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Capitalizing on Your Favorite Fall Shows

Aug 14, 2019 10:21:03 AM / by Zipie posted in Media Buying, Production, Strategy

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Fall is coming and those of us who love a good PSL, pumpkin carving and Hocus Pocus watch party are excited. As marketers, we’re moving full steam ahead for our clients’ fall media strategies. Fall is a great time to start thinking about jumping into broadcasts to connect with customers as they watch their favorite shows. Here’s why television is still a great option for fall marketing.

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It's All in the Brand

Aug 12, 2019 9:05:53 AM / by Zipie posted in Branding

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Think about some of the biggest brands you know. Ford. Ikea. McDonald’s. Chances are, even with this small mention of these giant corporations, you know exactly what their branding is all about. Ford’s logo is blue and circular. Ikea’s is yellow and blocky. McDonald’s is, well, the golden arches. These corporations and companies have done their jobs well in creating memorable experiences for customers and allows your customers to know what to expect from their products and services. The good news? You can do it, too!

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Pre-Event Planning Best Practices

Aug 6, 2019 1:37:25 PM / by Zipie posted in Branding, Sponsorship, Events

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Ain’t no party like a Zipie party. – said, everyone, ever

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