Data has been important since the beginning of digital advertising. More specifically, understanding and interpreting data related to digital advertising is important. If you can understand the data that your marketing is producing, it provides better insight into how to optimize your campaigns, and how to make changes that will influence business. Using data, you are able to identify and isolate a problems and solutions and open a door to better decision-making.
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The world as we know it is changing every day. The business industry is gradually shifting to an online atmosphere as technology and tools developed over the years. On May 19th, Facebook launched a tool that allows customers to browse and buy products straight from a business’ Facebook or Instagram page.
