In the marketing world, color is used with intention! Brands use color to subliminally communicate a feeling or emotion. Color is essential to who the brand is, their story, and is oftentimes synonymous with the brand when the company name is mentioned. For example, when thinking of Starbucks, the color green comes to mind. It’s also important to note that color has different meanings across various cultures. In China, for example, brides traditionally wear red as it represents beauty and luck in their culture. In other countries, white is worn.