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Welcome to our blog. We hope that you can learn from our expertise in marketing, branding, and design. Receive updates by signing up for our newsletter. We'll even throw in our guide to Marketing in a Crisis.

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What We're Thinking

Top 5 Ads That Have Made an Impact During COVID-19

May 8, 2020 1:53:28 PM / by Makenzie Fitzgerald posted in Digital Marketing, Content Marketing, Community

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Brands all across the world are entering uncharted territory as they determine the messaging and focus of their brand during a worldwide pandemic. Carefully determining what your brand stands for during this time and how you step up and respond is extremely important. We have gathered a list of companies that we think have perfectly positioned their messaging and brand to best support not only their customers, but the world.

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One Last 'Thank You' Note

May 4, 2020 12:35:20 PM / by Palmer Reynolds posted in Culture, Intern

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Dear Reader,

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Should You Even Be Marketing?

Apr 22, 2020 5:53:09 PM / by Nate Spry posted in Digital Marketing, Advertising, Strategy

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With stores closed and consumers experiencing financial hardship or unable to spend even if they are employed due to being quarantined, businesses are facing revenue reductions up to 90% or in many cases, are completely unable to generate sales. Businesses then are making hard choices during the Coronavirus pandemic by laying off staff, cutting expenses and focusing on survival.

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What We're Reading This Month

Apr 20, 2020 3:29:40 PM / by Zipie posted in Culture

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At Zipie, our love for books runs deep whether we’re reading to expand our professional knowledge or escape into the world of Hogwarts. Our team pulled together a list of book recommendations to dive into this month.

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How Digital Technology Can Aid in Business Communication

Apr 16, 2020 11:38:05 AM / by Zipie posted in Digital, Management, Strategy

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Business communication has been forced to be creative as Americans have been encouraged to social distance and stay indoors. As a result, it has grown harder to stay in contact with coworkers and clients. This obstacle can be overcome through the use of multiple technology tools. Here at Zipie, we have adapted a few digital tools to help keep our business as usual while working from the comfort of our homes.

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How to Effectively Communicate with your Customers During a Crisis

Mar 19, 2020 10:34:25 AM / by Zipie posted in Social Media, Advertising, Strategy

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It is important during this difficult time, that marketing activity must not lag. Now more than ever, it is important to stay in touch with your consumers. When the economic pressures of the current crisis lift, it is vital that businesses do not lose momentum and that there is a clear path to further your strategic business objectives. As you are considering your current marketing activities, we ask that you consider the following:

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How Instagram is Growing for Advertisers

Mar 10, 2020 4:21:51 PM / by Gabby Fix posted in Social Media, Paid Social Ads

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The rise of Facebook’s secret weapon, Instagram, is one to follow in the year of 2020 for advertising. There is a unique opportunity for advertisers to capitalize on as more than 500 million people are posting Instagram stories daily. Not only does Instagram’s engagement beat out Twitter, Pinterest and LinkedIn, but it can even be seen outperforming Facebook in 2020. With the new integration of advertisements featured on “Explore” feeds, more interest-based targeting is seen on the social platform than ever before.

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Paid Search: The Remaining Dominant Ad Channel in 2020

Mar 9, 2020 3:27:06 PM / by Gabby Fix posted in Digital Marketing, SEO & SEM

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As we dive deeper into 2020, we see that paid search remains dominant across the digital advertising avenue. In this increasingly competitive world, it is important to make sure you’re getting the most out of your ad budget. Paid search marketing can act as the tool you need to maximize your ad spend.

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The Art of Predicting Consumer Journeys Rather Than Reacting to Them

Feb 25, 2020 1:26:54 PM / by Gabby Fix posted in Digital Marketing, Inbound Marketing

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In order to effectively advertise, marketers aim to encounter their audience along the consumer journey. Our main goals are to connect, convince and convert. These three objectives can be easier said than done. Specifically, conversion seems to be tricky for advertisers today.

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How Spotify Uses Personalization to Increase Customer Engagement

Dec 9, 2019 2:44:01 PM / by Paige Hansen posted in Digital Marketing, Inbound Marketing

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In a world of so much noise, ads following you everywhere online and sales being shoved down your throat, brands have been shifting their gears to a more humanized approach that speaks to and delights a consumer without being super salesy. When this approach is done correctly, the consumer may not even notice they are being marketed to. Brands are centering themselves around appealing to audiences on a more personal level by showing how their products relate to a consumer’s everyday life and the emotions that coincide with that. By connecting on a more human level, brands are able to interact more with their customers, increase loyal customers and drive traffic. One brand in specific that does this really well is the music streaming service, Spotify. By using data collected through the app, the streaming service is able to tailor content to their consumers based upon their consumer behaviors.

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