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What We're Thinking

RIP Organic Social: How to Revive Your Organic Reach

May 8, 2019 1:05:00 PM / by Bailey Thomas posted in Social Media

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You may have heard about organic social reach’s untimely death (RIP) and suggestions to amp up your paid social strategy. While this is true, business brands can still have a successful social media presence that doesn’t cost a thing. In the world of ever-changing social media algorithms (we’re looking at you, Instagram) there’s always one thing that holds true: engaging content wins over everything. Don’t know where to start? Here are some tips to help you get started!

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Valuing our Zipponians and the Importance of Office Culture

Apr 30, 2019 4:34:09 PM / by Zipie posted in Culture

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MVZ is a title I was vaguely familiar with before ever coming to Zipie. After stalking our Instagram (yikes), I knew that it was an award given quarterly to our Most Valuable Zipponian. Each month, we have the opportunity to say something awesome about our fellow Zipponians, someone who’s gone above and beyond and helped keep Zipie running smoothly.

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Using the perfect #hashtags (7.3m) to build an Instagram following

Apr 22, 2019 6:32:05 PM / by Zipie posted in Social Media

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There’s no doubt hashtags have slowly become a part of not only social media, but our lives. People use hashtags for everything from weddings and parties to advocacy programs and marches.

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Three ways to enhance your Facebook marketing strategy

Apr 8, 2019 10:42:46 AM / by Zipie

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If you have a business account on Facebook, chances are we won’t shock you by saying Facebook’s algorithms are always changing. Seemingly overnight, Facebook became a platform on which many businesses thrive and many fail miserably. Don’t be the latter. Follow these tips to master that obnoxious algorithm and get your content in front of the right eyes.

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Side-stepping the Notorious Instagram Algorithm

Apr 5, 2019 1:07:31 PM / by Zipie

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It’s no secret that Instagram is changing consumer culture. In one scroll, you can view content from pet pigs, your cousin and a twerking grandma (no, seriously). With the dawn of Instagram influencers comes marketing made simple. Well, simpler than other platforms. Instagram can be a major player in your social media strategy with three simple steps. 

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Mastering Twitter’s Tricky Timelines

Apr 2, 2019 5:00:21 PM / by Zipie posted in Social Media

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Let’s call a spade a spade: Twitter is the odd man out when it comes to social media. The platform has struggled with profitability and has rolled out several algorithms over the years.

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Taking Risks: Zipie’s Vision Meeting Recap

Apr 2, 2019 9:12:08 AM / by Rob Bebout posted in Awards, Goals

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Here at Zipie, we’re a strategic group. We’re always plotting about ways we can improve as a team (even when that includes playing games1) and continue to help clients reach their business goals. This year, we have some lofty goals and big dreams. And we came together over some mimosas, art and good food to talk all about it.

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Welcome to New York: Zipie is Expanding

Mar 18, 2019 4:52:19 PM / by Zipie posted in Social Media, Digital Marketing

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If you’ve followed along with us on social media, you’ve seen we’ve got some big news. So, we’ll just come out with it: Zipie is expanding.

To New York City.

Mic drop.

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How to not be a robot and master the Al Gore Rhythm

Mar 10, 2019 4:51:24 PM / by Zipie posted in Social Media, Facebook, Instagram, Twitter, LinkedIn

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There’s a word floating around the Internet that can strike fear in any entrepreneur and frustrate social media users everywhere. Algorithms sound frightening and a little robotic, but not to worry. Team Zipie is here to help you decode these Al Gore Rhythms (wait, what?) and grow your business with one—yes, one—tip.

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Always Stay Humble and Kind: Business Practices and Tim McGraw

Mar 6, 2019 9:21:41 AM / by Zipie posted in Social Media, Social Marketing

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On Zipie’s social platforms this week, our team has been talking all things social media marketing.

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