Instagram is always keeping us on our toes with new updates rolling out regularly. Staying up to date with technology that’s ever-changing around us can be difficult and exhausting at times, but don’t worry, our team is constantly tracking tech trends and updated to stay informed on the latest trends and to keep you updated along the way.
In the marketing world, color is used with intention! Brands use color to subliminally communicate a feeling or emotion. Color is essential to who the brand is, their story, and is oftentimes synonymous with the brand when the company name is mentioned. For example, when thinking of Starbucks, the color green comes to mind. It’s also important to note that color has different meanings across various cultures. In China, for example, brides traditionally wear red as it represents beauty and luck in their culture. In other countries, white is worn.
One of the fundamental elements of design is shape, and for good reason. A lot can be accomplished with the use of specific shapes. Whether harnessing an existing interpretation or playing with shapes to tell a different story, simple angles and curves can be used to your advantage. Here are a few examples of how:
There are endless amounts of shapes and curves for us to play with as designers. It’s unavoidable and part of our job to incorporate these shapes and angles. For years, I would find myself working on a project where a guide of a specific shape would help me out. I found myself manually making these with the pen tool, but it was annoying when I couldn’t turn the guide on or off. There had to be an easier way! I did some digging and found the solution, so I’d like to share it with you in this tutorial!
Think about your favorite brands or iconic companies that stick out to you for a moment. What are some of the first things that come to mind? Maybe it’s their logo, tagline, brand colors, or brand message. Do you think of an advertisement or creative concept made famous by this brand? A jingle? Or maybe your first thought is your feelings toward the brand, whether it is positive or negative. Regardless of what came to mind, these are all things that make a brand who they are. Every piece is a foundation of their unique brand story.
The argument could be made (and has been) that a logo can be anything. Its core purpose is to act as shorthand for your business, and all of your business attributes become attached to it over time, regardless of its visual details. And I would agree that there is some truth in that argument. After all, plenty of businesses have thrived despite having “bad” logos. But what isn’t always obvious are the struggles that take place behind the scenes with these “bad” logos. Without an optimized logo, you could be fighting against it more often than you’d like.
Social media continues to be a major marketing weapon for brands and companies of all sizes. With the number of active social media users only continuing to grow, having social media profiles and creating interesting content is essential. But you shouldn’t stop there. In order to build a solid reputation and following on social media, it’s more important than ever to know what your audience actually wants to hear from you. That’s where social listening comes in.
While this year has somehow simultaneously both crept and flew by, it is hard to believe it is halfway over. The year has brought a lot of uncertainty, but we could not be more proud of our clients this year and the amazing work we have accomplished together in the past 6 months. We wanted to take a moment to share some of our favorite projects so far in 2020.
Data has been important since the beginning of digital advertising. More specifically, understanding and interpreting data related to digital advertising is important. If you can understand the data that your marketing is producing, it provides better insight into how to optimize your campaigns, and how to make changes that will influence business. Using data, you are able to identify and isolate a problems and solutions and open a door to better decision-making.
While this year has simultaneously crept by and flew, it is hard to believe it is halfway over. The year has brought a lot of uncertainty, but we could not be more proud of our clients this year and the amazing work we have accomplished together in the past 6 months. We wanted to take a moment to share some of our favorite projects so far in 2020.
