The world as we know it is changing every day. The business industry is gradually shifting to an online atmosphere as technology and tools developed over the years. On May 19th, Facebook launched a tool that allows customers to browse and buy products straight from a business’ Facebook or Instagram page.
This feature opens up a whole new way to shop products digitally and can be a game-changer for marketing eCommerce brands. We have broken down the top pros for your eCommerce brand to join Facebook Shop:
- Increase traffic, lead generation and reach
- Drive better analysis
- Direct contact with consumers
According to Watson, 800 million people globally use Facebook to browse, shop, sell, and share items. With Facebook being the largest social media application, advertising your Facebook Shop page to potential customers will give them access to your products immediately. Moreover, with a simple like, share, or comment, your reach widens to other users on the platform.
Furthermore, delivering the right message to the right person at the right time, or a conversational growth strategy, is crucial. With analytic reporting for your Facebook shop, you can better understand your customer behavior, demographics, and psychographics, which can excel your conversational growth strategy.
According to Lyfe Marketing, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. Because Facebook allows you to respond to comments, questions, and messages directly from consumers, taking the initiative to provide a customer with a great experience is in the palm of your hands. Today, customer reviews and opinions about a product or service are important when a potential customer is in the consideration stage of the buyer’s journey.
Facebook Shop will certainly influence how eCommerce brands change their marketing strategies and tactics as new technology and tools are created for social media. After all, according to Shopify, Global B2C eCommerce sales are expected to reach an all-time high of $4.5 trillion by 2021.
-Michael, Summer 2020 Zintern
