Client Spotlight: Ford Motor Company

Jul 17, 2020 2:35:01 PM / by Zipie

At Zipie, our days are focused around one thing: our clients. We are radically committed to each and every one of our clients and are constantly working hard to do our best for them. Some days we can get so caught up in working on the next thing that we forget to sit back and soak in the awesomeness of their brands. As a result, we decided to start a client spotlight series that highlights some of the spectacular things our clients are doing. Our first client is Ford Motor Company.


Earlier this week, the 2021 Ford Bronco made its long-awaited debut, and fans were not disappointed. Similar to Ford's Mustang, the Bronco has a brand of its own with an avid, loyal following. And as Kentuckians ourselves, we can't help but appreciate how both Mustang and Bronco brands pay homage to horses. The Bronco brand is clean, consistent, eye-catching, and the messaging pulls at the hearts of adventurers everywhere. With the new release of the 2021 models, Bronco also rolled out its new tagline “Built Wild” playing off of the long-standing “Built Ford Tough” tagline.


Built Wild

Bronco’s Built Wild brand positioning comes to life in their reveal videos that offer glimpses of the all-new 2021 Bronco two-door, Bronco, and Bronco Sport models out in the wild. ‘Built Wild’ is carried throughout the brand’s messaging and ties back to each feature it offers. Ford uses the following statements to describe the features of the brand-new Broncos:

  • Built Wild Extreme Durability Testing
  • Built Wild Capability
  • Built Wild Innovative Design

As a marketing agency, we can’t help but crush when a brand delivers on such a legendary brand in such an authentic way.

Topics: Branding, Client Spotlight


Written by Zipie