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What We're Thinking

Always Stay Humble and Kind: Business Practices and Tim McGraw

Mar 6, 2019 9:21:41 AM / by Zipie posted in Social Media, Social Marketing

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On Zipie’s social platforms this week, our team has been talking all things social media marketing.

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Breaking the Black Friday Mold

Nov 21, 2018 5:07:41 PM / by Zipie posted in Social Marketing

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Black Friday is by far the biggest shopping day of the year, but with the title can come the chaos.

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Our Recent Client Spotlight: October 2018

Oct 4, 2018 3:30:05 PM / by JP Miller posted in Digital Marketing, Social Marketing

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We love nothing more than providing businesses from every walk of life with an online presence that works for both them and their customers. With over 88% of consumers using the Internet before investing in a product or service today, curating an online presence that is irresistible and engaging is critically important.

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You’re Either in or You’re (Opted) Out

Jun 7, 2018 2:14:05 PM / by Zipie posted in Social Media, Social Marketing

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Recently you may have noticed a notification from Facebook prompting you to review and update your data and ad preferences. Did you do that yet? If not, I’m here to walk you through it. I know what you’re thinking: “Aren’t you an advertiser? Why do you want to help me edit the ads I see in my Facebook feed? What’s the catch?”

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Don't Put All Your Advertising Eggs in One Facebook Basket

Jan 22, 2018 8:46:54 PM / by Zipie posted in Digital Marketing, SEO & SEM, Facebook, Instagram, Email Marketing, Social Marketing, Twitter, Advertising

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 Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from brands and media in people’s newsfeeds.

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Meaningless Marketing Metrics

Oct 23, 2017 3:17:18 PM / by Zipie posted in Digital Marketing, Analytics, Social Marketing

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The good thing about being a marketer in the digital age: we get lots of metrics.
The bad thing about being a marketer in the digital age: those metrics don’t always relate to actual results or even actual business results.

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