Digital marketing is surprisingly a lot like dating. You need to connect with the right people at the right time. These people (also known as your audience) should also have an interest in the types of products or services that you offer. There are additionally different ways to show off everything you (and your business) have to offer. When you’re dating, you can use platforms like Bumble to highlight your interests, hobbies and what you’re looking for. Digital marketing also has platforms and tools that you can utilize to help reach your business goals. Let’s take a deeper look at how you can reach your business’s target audience using the tools that Google provides.
The phrase shadow-ban has been used A LOT in the past couple of years. What exactly is shadow banning? It is when a social platform blocks or partially blocks a user and their content from their community. On average, a shadow-ban will last two weeks, but the effects will last much longer.
Are you addicted to TikTok? So are 800 million others. Almost half of these users are between the ages of 18-24 years old, use the app an average of 8 times a day and spend an average of 46 minutes on TikTok. It was additionally the most downloaded app of 2020 and continues to be the top app of 2021. So, why should you care about these numbers?
It is no secret that social media is a powerful tool for brands to connect their customers, spread awareness and share real time updates. However, not utilizing the data and analytics behind your posts can cause a loss of connection or damage your social interaction. Social media analytics helps you keep tabs on the progress of your marketing strategy as well as the welfare of your clients and competitors. Obtaining and using analytics from your social media accounts and social media management platforms will help you increase your brand awareness as well as help you be more successful on social media in the long run. Let’s focus on a few key metrics you can use to start thinking more strategically when creating your social content.
Instagram is always keeping us on our toes with new updates rolling out regularly. Staying up to date with technology that’s ever-changing around us can be difficult and exhausting at times, but don’t worry, our team is constantly tracking tech trends and updated to stay informed on the latest trends and to keep you updated along the way.
Social media continues to be a major marketing weapon for brands and companies of all sizes. With the number of active social media users only continuing to grow, having social media profiles and creating interesting content is essential. But you shouldn’t stop there. In order to build a solid reputation and following on social media, it’s more important than ever to know what your audience actually wants to hear from you. That’s where social listening comes in.
While this year has simultaneously crept by and flew, it is hard to believe it is halfway over. The year has brought a lot of uncertainty, but we could not be more proud of our clients this year and the amazing work we have accomplished together in the past 6 months. We wanted to take a moment to share some of our favorite projects so far in 2020.
On Zipie’s social platforms this week, our team has been talking all things social media marketing.
Black Friday is by far the biggest shopping day of the year, but with the title can come the chaos.
We love nothing more than providing businesses from every walk of life with an online presence that works for both them and their customers. With over 88% of consumers using the Internet before investing in a product or service today, curating an online presence that is irresistible and engaging is critically important.
