Think about some of the biggest brands you know. Ford. Ikea. McDonald’s. Chances are, even with this small mention of these giant corporations, you know exactly what their branding is all about. Ford’s logo is blue and circular. Ikea’s is yellow and blocky. McDonald’s is, well, the golden arches. These corporations and companies have done their jobs well in creating memorable experiences for customers and allows your customers to know what to expect from their products and services. The good news? You can do it, too!
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Since the Internet’s expansion in the late 90s, its capabilities have expanded to billions of people across the world, not only transformed cultures, but also shaping users’ minds.
Here at Zipie, we always brew the best cup of coffee. It’s always hot, and it’s always within 20 feet of everyone. Everyone has a unique cup: from our Accounting Assistant Alex Burgan’s Patrick Ma’homie to our Social Media Coordinator Bailey’s “B” mug. Our Graphic Designer Andrew Dyer shows his love for the Avengers every day while our Digital Strategist Rob Bebout makes sure everyone knows his name when he takes a sip. I am a fan of the arts, so I make sure to display my THE MET mug from the Metropolitan Museum of Art. Whether you like yours black or with cream and sugar, you understand everyone within Zipie is unique, but bonded through rich taste of coffee in the morning.
It’s no secret we’re fans of each of our clients. We help business in a variety of industries solve problems specific to them. Whether we’re on site at an event activation, building show-stopping and effective websites or creating style guides and branding, we’re proud to be an extension of an eclectic group of teams. Life around here is certainly never boring. Allow us to introduce you to three of our clients who make life fun.
Social media, SEO, website design, creative branding. Chances are if you want to sell a product or service, you’re probably already using these components in your content marketing efforts. When used effectively, these strategies can help reach business goals and serve as huge players in business growth. But what if you’re not seeing any return? It could be that your audience is viewing your content, but seeing it as irrelevant. There, I said it. But no worries, just follow these best practices to avoid the dreaded unfollow.
Dear Alyssa,
I’m reaching out to you because I think your company would be a great sponsor for our upcoming event. See attached for the event details and sponsorship breakdown. Please let me know if you’d be interested!
Thanks!
We’ve all gotten this email once or twice (or maybe more) in our careers. Most of these requests are for great events, but many times we write them off as an added expense that isn’t necessary for our business. In reality, we should be looking at these events as an opportunity to grow our business and relationships with our customers.
A few months ago, we announced we officially opened an office in New York City. On Fifth Avenue, to be exact (come visit!). But that wasn’t our beginning in New York. For years, we have been working with clients to solve business problems, even in the Big Apple.
MVZ is a title I was vaguely familiar with before ever coming to Zipie. After stalking our Instagram (yikes), I knew that it was an award given quarterly to our Most Valuable Zipponian. Each month, we have the opportunity to say something awesome about our fellow Zipponians, someone who’s gone above and beyond and helped keep Zipie running smoothly.
There’s no doubt hashtags have slowly become a part of not only social media, but our lives. People use hashtags for everything from weddings and parties to advocacy programs and marches.
