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Using the perfect #hashtags (7.3m) to build an Instagram following

Apr 22, 2019 6:32:05 PM / by Zipie posted in Social Media

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There’s no doubt hashtags have slowly become a part of not only social media, but our lives. People use hashtags for everything from weddings and parties to advocacy programs and marches.

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Three ways to enhance your Facebook marketing strategy

Apr 8, 2019 10:42:46 AM / by Zipie

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If you have a business account on Facebook, chances are we won’t shock you by saying Facebook’s algorithms are always changing. Seemingly overnight, Facebook became a platform on which many businesses thrive and many fail miserably. Don’t be the latter. Follow these tips to master that obnoxious algorithm and get your content in front of the right eyes.

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Side-stepping the Notorious Instagram Algorithm

Apr 5, 2019 1:07:31 PM / by Zipie

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It’s no secret that Instagram is changing consumer culture. In one scroll, you can view content from pet pigs, your cousin and a twerking grandma (no, seriously). With the dawn of Instagram influencers comes marketing made simple. Well, simpler than other platforms. Instagram can be a major player in your social media strategy with three simple steps. 

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Mastering Twitter’s Tricky Timelines

Apr 2, 2019 5:00:21 PM / by Zipie posted in Social Media

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Let’s call a spade a spade: Twitter is the odd man out when it comes to social media. The platform has struggled with profitability and has rolled out several algorithms over the years.

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Welcome to New York: Zipie is Expanding

Mar 18, 2019 4:52:19 PM / by Zipie posted in Social Media, Digital Marketing

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If you’ve followed along with us on social media, you’ve seen we’ve got some big news. So, we’ll just come out with it: Zipie is expanding.

To New York City.

Mic drop.

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How to not be a robot and master the Al Gore Rhythm

Mar 10, 2019 4:51:24 PM / by Zipie posted in Social Media, Facebook, Instagram, Twitter, LinkedIn

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There’s a word floating around the Internet that can strike fear in any entrepreneur and frustrate social media users everywhere. Algorithms sound frightening and a little robotic, but not to worry. Team Zipie is here to help you decode these Al Gore Rhythms (wait, what?) and grow your business with one—yes, one—tip.

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Always Stay Humble and Kind: Business Practices and Tim McGraw

Mar 6, 2019 9:21:41 AM / by Zipie posted in Social Media, Social Marketing

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On Zipie’s social platforms this week, our team has been talking all things social media marketing.

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Let's Give 'Em Something To Blog About

Feb 20, 2019 9:41:24 AM / by Zipie posted in Blogging

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It’s no secret that over the last few years, the blogging industry has exploded. In 2018 alone, more than 4,000 blogs were posted per minute. But how does blogging apply to businesses? Where should you start? And why should you do it?

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Our Suitcases are Packed and Ready

Feb 8, 2019 11:14:30 AM / by Zipie posted in Zipie On The Go

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Whether we’re covering a client’s sponsorship in West Virginia or expanding our knowledge at the Adobe conference in Boston, Team Zipie is always ready to load up our suitcases and hit the road.

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Super Bowl. Subpar Ads.

Feb 4, 2019 4:07:08 PM / by Zipie posted in Advertising

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Super Bowl fans can traditionally be parsed into three categories—the game watchers, the food eaters and the advertising lovers. While some of us at Team Zipie live for football, our majority rests in those latter two categories. And we’ve got lots of thoughts on this year’s ads. With a few powerful spots here and there, the majority of the Super Bowl LIII was a little boring.

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