If you’ve followed along with us on social media, you’ve seen we’ve got some big news. So, we’ll just come out with it: Zipie is expanding.
To New York City.
Mic drop.
There’s a word floating around the Internet that can strike fear in any entrepreneur and frustrate social media users everywhere. Algorithms sound frightening and a little robotic, but not to worry. Team Zipie is here to help you decode these Al Gore Rhythms (wait, what?) and grow your business with one—yes, one—tip.
On Zipie’s social platforms this week, our team has been talking all things social media marketing.
Don’t feed them. Seriously. Don’t waste your time and energy on a user who will never back down and only wants to stir up trouble for the heck of it.
Recently you may have noticed a notification from Facebook prompting you to review and update your data and ad preferences. Did you do that yet? If not, I’m here to walk you through it. I know what you’re thinking: “Aren’t you an advertiser? Why do you want to help me edit the ads I see in my Facebook feed? What’s the catch?”
Social media: it’s important. Really important. It’s one of the biggest tools brands have, allowing companies to connect directly to their customers.
It’s almost 2018. If Facebook were a country, it would be the biggest one on the planet—by a lot. We’ve moved past the days when people wondered if social media was a phase. No one is disputing the power of social media, especially Facebook, especially for advertisers. After all, advertising is about getting the right message in front of the right people, and social media is where the people are.
That said, most brands still have a long way to go when it comes to advertising on Facebook. Without a solid plan in place, you can throw money at Facebook’s ad network all day long (they’re certainly not going to complain), but how will you know if you’re getting anything back? That’s why we developed our guide to social ROI—the Zipie method to converting customers and tracking your investment on Facebook. Let’s dive in.
Too long for a scannable Tweet (especially in the age of 6-second ads and even shorter attention spans), too short for a half-decent blog post. If we wanted more words, we’d go to Facebook or Medium. For now, #280 is going to send people running to Instagram.
