Social media continues to be a major marketing weapon for brands and companies of all sizes. With the number of active social media users only continuing to grow, having social media profiles and creating interesting content is essential. But you shouldn’t stop there. In order to build a solid reputation and following on social media, it’s more important than ever to know what your audience actually wants to hear from you. That’s where social listening comes in.
While this year has somehow simultaneously both crept and flew by, it is hard to believe it is halfway over. The year has brought a lot of uncertainty, but we could not be more proud of our clients this year and the amazing work we have accomplished together in the past 6 months. We wanted to take a moment to share some of our favorite projects so far in 2020.
While this year has simultaneously crept by and flew, it is hard to believe it is halfway over. The year has brought a lot of uncertainty, but we could not be more proud of our clients this year and the amazing work we have accomplished together in the past 6 months. We wanted to take a moment to share some of our favorite projects so far in 2020.
The world as we know it is changing every day. The business industry is gradually shifting to an online atmosphere as technology and tools developed over the years. On May 19th, Facebook launched a tool that allows customers to browse and buy products straight from a business’ Facebook or Instagram page.
It is important during this difficult time, that marketing activity must not lag. Now more than ever, it is important to stay in touch with your consumers. When the economic pressures of the current crisis lift, it is vital that businesses do not lose momentum and that there is a clear path to further your strategic business objectives. As you are considering your current marketing activities, we ask that you consider the following:
The rise of Facebook’s secret weapon, Instagram, is one to follow in the year of 2020 for advertising. There is a unique opportunity for advertisers to capitalize on as more than 500 million people are posting Instagram stories daily. Not only does Instagram’s engagement beat out Twitter, Pinterest and LinkedIn, but it can even be seen outperforming Facebook in 2020. With the new integration of advertisements featured on “Explore” feeds, more interest-based targeting is seen on the social platform than ever before.
Social media, SEO, website design, creative branding. Chances are if you want to sell a product or service, you’re probably already using these components in your content marketing efforts. When used effectively, these strategies can help reach business goals and serve as huge players in business growth. But what if you’re not seeing any return? It could be that your audience is viewing your content, but seeing it as irrelevant. There, I said it. But no worries, just follow these best practices to avoid the dreaded unfollow.
You may have heard about organic social reach’s untimely death (RIP) and suggestions to amp up your paid social strategy. While this is true, business brands can still have a successful social media presence that doesn’t cost a thing. In the world of ever-changing social media algorithms (we’re looking at you, Instagram) there’s always one thing that holds true: engaging content wins over everything. Don’t know where to start? Here are some tips to help you get started!
There’s no doubt hashtags have slowly become a part of not only social media, but our lives. People use hashtags for everything from weddings and parties to advocacy programs and marches.
Let’s call a spade a spade: Twitter is the odd man out when it comes to social media. The platform has struggled with profitability and has rolled out several algorithms over the years.
