You may have heard about organic social reach’s untimely death (RIP) and suggestions to amp up your paid social strategy. While this is true, business brands can still have a successful social media presence that doesn’t cost a thing. In the world of ever-changing social media algorithms (we’re looking at you, Instagram) there’s always one thing that holds true: engaging content wins over everything. Don’t know where to start? Here are some tips to help you get started!