Zipie_logo

What We're Thinking

Bailey Thomas


Recent Posts

Advertising is Better with Friends: An Integrated Marketing Approach

Dec 4, 2019 10:23:05 AM / by Bailey Thomas posted in Digital Marketing, Inbound Marketing

0 Comments

Today, traditional marketing is more expensive and less effective than ever, when used by itself. Interruptive experiences and irrelevant content cause friction in the buyer’s journey and can ultimately be what causes customers to shop elsewhere. However, by using multiple marketing software programs and platforms, you can provide a seamless, consistent and customer-centric experience from the beginning. Here’s how we use integration technology to produce ROI and build relationships.

Read More

The Pitfalls of “Engagement Bait” Campaigns

Oct 16, 2019 4:16:23 PM / by Bailey Thomas posted in Digital Marketing, Email Marketing, Inbound Marketing

0 Comments

As an advertising agency, it’s important for us to stay up-to-date on the latest digital news and trends in regards to social media, graphic design and email marketing just to name a few. One trend, in particular, we noticed kept popping up in our inbox. Lately, companies that we subscribe to have been sending emails with ‘MAJOR TYPO’ in the subject line, which made us open it out of pure curiosity. Come to find out, some of these brands didn’t actually have a typo that they were correcting at all. Why might they do that you ask? Our hypothesis was that these companies wanted higher open rates for their emails so they thought of a subject line that would incline users to open their email, it certainly worked on us. So, we decided to put this hypothesis to the test.

Read More

RIP Organic Social: How to Revive Your Organic Reach

May 8, 2019 1:05:00 PM / by Bailey Thomas posted in Social Media

0 Comments

You may have heard about organic social reach’s untimely death (RIP) and suggestions to amp up your paid social strategy. While this is true, business brands can still have a successful social media presence that doesn’t cost a thing. In the world of ever-changing social media algorithms (we’re looking at you, Instagram) there’s always one thing that holds true: engaging content wins over everything. Don’t know where to start? Here are some tips to help you get started!

Read More