Creating a Brand Experience

Jun 10, 2019 10:15:07 AM / by Zipie

Dear Alyssa,
I’m reaching out to you because I think your company would be a great sponsor for our upcoming event. See attached for the event details and sponsorship breakdown. Please let me know if you’d be interested!

We’ve all gotten this email once or twice (or maybe more) in our careers. Most of these requests are for great events, but many times we write them off as an added expense that isn’t necessary for our business. In reality, we should be looking at these events as an opportunity to grow our business and relationships with our customers.

Sponsoring events in your community creates an opportunity for people to connect with your brand on a more personal level through in-person interactions. You can engage with your audience and connect with them in a deep, unforgettable way that is more than a tent and 6’ table – but is an exhibit for your brand.

Think of any conference or trade show you’ve been to. What brands or exhibits stick with you? Was it that table in the corner giving away koozies and asking if you’d like to buy their product or was it the booth with cornhole boards that challenged you to a game and had a meaningful conversation while you played? Your booth doesn’t have to be an elaborate display with neon lights and lounge space that includes a mini fridge full of cocktails (although I would stop there), it just has to allow you to create an experience for your audience that encourages engagement with you. From the time the potential customer walks by your team to the time they’re back in the office, you want them to remember the experience they had with your brand and the connection they made with you.

Not sure where to start? Luckily, we’ve done this sort of thing before. Zipie partners with you for your experience needs. From pre-event social to digital marketing and event landing pages that capture lead information to post-event follow ups, we’ve got you covered. We can even help you staff your event! We’ll help your brand benefit and gain a positive return on investment so the next time you receive one of those sponsorship request emails, your leadership team goes from asking “what are we going to gain from this?” to “what are we going to lose by not participating?”

Alyssa, Account Executive

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Topics: Branding, Sponsorship, Events


Written by Zipie