Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from brands and media in people’s newsfeeds.
The good thing about being a marketer in the digital age: we get lots of metrics.
The bad thing about being a marketer in the digital age: those metrics don’t always relate to actual results or even actual business results.
How many blog posts have you read that start with “Today’s world is digital-first”? I’ve seen it more than I can count. Obviously today’s world is “digital-first”—it’s 2017.
