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What We're Thinking

Zipie ranked on 2018 Inc. 5000 List

Aug 15, 2018 10:26:28 AM / by Zipie posted in Awards

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Lexington marketing agency recognized as one of America’s fastest-growing private companies with four-year growth of 300%.

Lexington, KY – Today, Inc. Magazine revealed that Lexington marketing agency Zipie has been named to the magazine’s prestigious Inc. 5000 list of the nation’s fastest-growing private companies. This recognition is a rare achievement for a Lexington business, with Zipie joining only 2 other Lexington-based businesses on the 37th edition of the list.

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Well. We’ve Been Inc’d.

Aug 15, 2018 5:17:28 AM / by Zipie posted in Awards, Goals

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Let’s get real for a minute. We’re a small agency. We’ve only been around for five years. We started out with five people, two clients and a serious work ethic. Since we launched, we’ve been focused on just one thing: making good work for good folks.

Well. Someone noticed.

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Zipie and El Toro Join Forces with Advanced Advertising Solutions

Jul 16, 2018 12:32:47 PM / by Zipie posted in Digital Marketing

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Partnership Utilizes Specialized Data to Direct New Customers to Businesses

 

LEXINGTON, Ky., and LOUISVILLE, Ky.-- Zipie and El Toro are partnering to create data-driven, customer-focused digital marketing solutions which provide businesses with strategically cultivated customers.

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Different Strokes: Zipie Hits the Fairway for Charity

Jun 29, 2018 1:03:59 PM / by Zipie posted in Zipie Gives Back

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At Zipie, it’s our mission to keep client relationships up to par. So when our client, Bates Security, approached us to be a part of their golf scramble for Bluegrass Crime Stoppers, we embraced the opportunity to tee up and—of course—give back.

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BRB (Brains Require Breaks)

Jun 15, 2018 5:01:38 PM / by Zipie posted in Culture

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For most Zipponians, we work an average of 8 hours a day, 5 days a week. This usually means sitting at a desk cranking away at various tasks, which typically leads to taking about 15 minutes to eat so you can get back to the work day.

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You’re Either in or You’re (Opted) Out

Jun 7, 2018 2:14:05 PM / by Zipie posted in Social Media, Social Marketing

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Recently you may have noticed a notification from Facebook prompting you to review and update your data and ad preferences. Did you do that yet? If not, I’m here to walk you through it. I know what you’re thinking: “Aren’t you an advertiser? Why do you want to help me edit the ads I see in my Facebook feed? What’s the catch?”

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Unleashing the Power of Google Analytics

Jun 1, 2018 4:22:24 PM / by Zipie posted in Analytics

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Helping you to better understand your audience is a huge part of what we do here at Zipie. Whether it’s building an attribution model, establishing a cost per acquisition or determining ROI (return on investment), the ability to properly track and understand analytics is essential. Everyone has heard of Google Analytics.

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Key Takeaways from Digital Dealer 24

May 7, 2018 11:52:47 AM / by Zipie posted in Digital

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Two weeks ago, I headed to Orlando to attend Digital Dealer 24: a three-day conference focused on helping those in the auto industry take full advantage of the ever-evolving digital environment.

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Six Reasons to be a Zintern

Mar 2, 2018 9:20:28 AM / by Chloe Bates posted in Intern

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College readers: graduation is coming, and the real world is looming. (We’re scared too.)

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Zipie Tackles the Super Bowl with #BigGameBigAds

Feb 5, 2018 8:53:36 PM / by Zipie posted in Advertising

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While some folks were tuned into Super Bowl LII to see the Philadelphia Eagles defeat the New England Patriots on Sunday night, the team at Zipie was getting geared up for the biggest night in advertising.

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