Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from brands and media in people’s newsfeeds.
Social media: it’s important. Really important. It’s one of the biggest tools brands have, allowing companies to connect directly to their customers.
It’s almost 2018. If Facebook were a country, it would be the biggest one on the planet—by a lot. We’ve moved past the days when people wondered if social media was a phase. No one is disputing the power of social media, especially Facebook, especially for advertisers. After all, advertising is about getting the right message in front of the right people, and social media is where the people are.
That said, most brands still have a long way to go when it comes to advertising on Facebook. Without a solid plan in place, you can throw money at Facebook’s ad network all day long (they’re certainly not going to complain), but how will you know if you’re getting anything back? That’s why we developed our guide to social ROI—the Zipie method to converting customers and tracking your investment on Facebook. Let’s dive in.
Black Friday is less than a week away. If you’re shopping, it means you’re making your list (or putting off making your list) and maybe wondering why so many of your family members had to be born between Thanksgiving and Christmas.
Too long for a scannable Tweet (especially in the age of 6-second ads and even shorter attention spans), too short for a half-decent blog post. If we wanted more words, we’d go to Facebook or Medium. For now, #280 is going to send people running to Instagram.
"Reports of my death have been greatly exaggerated.” It’s a Mark Twain quote (probably) but it’s also applicable to email marketing. For all the reports of email’s demise—we’ve been hearing them for years—email continues to be a solid way to market to individuals, as long as you do it right.
Here’s a tip for choosing a marketing agency. If, at any time, you hear someone say “We have to plan for mobile—that’s where everything’s going,” I want you to get up and walk out. Then I want you to call me because you’ve discovered a wormhole back into 2007 and I have a few things I’d like to tell my past self.
The good thing about being a marketer in the digital age: we get lots of metrics.
The bad thing about being a marketer in the digital age: those metrics don’t always relate to actual results or even actual business results.
How many blog posts have you read that start with “Today’s world is digital-first”? I’ve seen it more than I can count. Obviously today’s world is “digital-first”—it’s 2017.
