As an advertising agency, it’s important for us to stay up-to-date on the latest digital news and trends in regards to social media, graphic design and email marketing just to name a few. One trend, in particular, we noticed kept popping up in our inbox. Lately, companies that we subscribe to have been sending emails with ‘MAJOR TYPO’ in the subject line, which made us open it out of pure curiosity. Come to find out, some of these brands didn’t actually have a typo that they were correcting at all. Why might they do that you ask? Our hypothesis was that these companies wanted higher open rates for their emails so they thought of a subject line that would incline users to open their email, it certainly worked on us. So, we decided to put this hypothesis to the test.
The idea is simple: each week one of our designers roll the die to determine their “wild card” business from a list of twenty things we made up. There’s everything from lip gloss and sandwiches to hot sauce and private planes so the designs are sure to inspire. From there, one of our designers craft two logo concepts and you, our loyal friends and followers, get to vote on which you like best.
Fall is coming and those of us who love a good PSL, pumpkin carving and Hocus Pocus watch party are excited. As marketers, we’re moving full steam ahead for our clients’ fall media strategies. Fall is a great time to start thinking about jumping into broadcasts to connect with customers as they watch their favorite shows. Here’s why television is still a great option for fall marketing.
Think about some of the biggest brands you know. Ford. Ikea. McDonald’s. Chances are, even with this small mention of these giant corporations, you know exactly what their branding is all about. Ford’s logo is blue and circular. Ikea’s is yellow and blocky. McDonald’s is, well, the golden arches. These corporations and companies have done their jobs well in creating memorable experiences for customers and allows your customers to know what to expect from their products and services. The good news? You can do it, too!
Since the Internet’s expansion in the late 90s, its capabilities have expanded to billions of people across the world, not only transformed cultures, but also shaping users’ minds.
Here at Zipie, we always brew the best cup of coffee. It’s always hot, and it’s always within 20 feet of everyone. Everyone has a unique cup: from our Accounting Assistant Alex Burgan’s Patrick Ma’homie to our Social Media Coordinator Bailey’s “B” mug. Our Graphic Designer Andrew Dyer shows his love for the Avengers every day while our Digital Strategist Rob Bebout makes sure everyone knows his name when he takes a sip. I am a fan of the arts, so I make sure to display my THE MET mug from the Metropolitan Museum of Art. Whether you like yours black or with cream and sugar, you understand everyone within Zipie is unique, but bonded through rich taste of coffee in the morning.
It’s no secret we’re fans of each of our clients. We help business in a variety of industries solve problems specific to them. Whether we’re on site at an event activation, building show-stopping and effective websites or creating style guides and branding, we’re proud to be an extension of an eclectic group of teams. Life around here is certainly never boring. Allow us to introduce you to three of our clients who make life fun.
Social media, SEO, website design, creative branding. Chances are if you want to sell a product or service, you’re probably already using these components in your content marketing efforts. When used effectively, these strategies can help reach business goals and serve as huge players in business growth. But what if you’re not seeing any return? It could be that your audience is viewing your content, but seeing it as irrelevant. There, I said it. But no worries, just follow these best practices to avoid the dreaded unfollow.
Dear Alyssa,
I’m reaching out to you because I think your company would be a great sponsor for our upcoming event. See attached for the event details and sponsorship breakdown. Please let me know if you’d be interested!
Thanks!
We’ve all gotten this email once or twice (or maybe more) in our careers. Most of these requests are for great events, but many times we write them off as an added expense that isn’t necessary for our business. In reality, we should be looking at these events as an opportunity to grow our business and relationships with our customers.
