The rise of Facebook’s secret weapon, Instagram, is one to follow in the year of 2020 for advertising. There is a unique opportunity for advertisers to capitalize on as more than 500 million people are posting Instagram stories daily. Not only does Instagram’s engagement beat out Twitter, Pinterest and LinkedIn, but it can even be seen outperforming Facebook in 2020. With the new integration of advertisements featured on “Explore” feeds, more interest-based targeting is seen on the social platform than ever before.
