Data has been important since the beginning of digital advertising. More specifically, understanding and interpreting data related to digital advertising is important. If you can understand the data that your marketing is producing, it provides better insight into how to optimize your campaigns, and how to make changes that will influence business. Using data, you are able to identify and isolate a problems and solutions and open a door to better decision-making.
In order to effectively advertise, marketers aim to encounter their audience along the consumer journey. Our main goals are to connect, convince and convert. These three objectives can be easier said than done. Specifically, conversion seems to be tricky for advertisers today.
In a world of so much noise, ads following you everywhere online and sales being shoved down your throat, brands have been shifting their gears to a more humanized approach that speaks to and delights a consumer without being super salesy. When this approach is done correctly, the consumer may not even notice they are being marketed to. Brands are centering themselves around appealing to audiences on a more personal level by showing how their products relate to a consumer’s everyday life and the emotions that coincide with that. By connecting on a more human level, brands are able to interact more with their customers, increase loyal customers and drive traffic. One brand in specific that does this really well is the music streaming service, Spotify. By using data collected through the app, the streaming service is able to tailor content to their consumers based upon their consumer behaviors.
Today, traditional marketing is more expensive and less effective than ever, when used by itself. Interruptive experiences and irrelevant content cause friction in the buyer’s journey and can ultimately be what causes customers to shop elsewhere. However, by using multiple marketing software programs and platforms, you can provide a seamless, consistent and customer-centric experience from the beginning. Here’s how we use integration technology to produce ROI and build relationships.
As an advertising agency, it’s important for us to stay up-to-date on the latest digital news and trends in regards to social media, graphic design and email marketing just to name a few. One trend, in particular, we noticed kept popping up in our inbox. Lately, companies that we subscribe to have been sending emails with ‘MAJOR TYPO’ in the subject line, which made us open it out of pure curiosity. Come to find out, some of these brands didn’t actually have a typo that they were correcting at all. Why might they do that you ask? Our hypothesis was that these companies wanted higher open rates for their emails so they thought of a subject line that would incline users to open their email, it certainly worked on us. So, we decided to put this hypothesis to the test.
