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What We're Thinking

Client Spotlight: LEXPARK

Aug 19, 2020 11:36:23 AM / by Porchia Garspard posted in Social Media, Branding, Advertising, Strategy, Community

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While this year has somehow simultaneously both crept and flew by, it is hard to believe it is halfway over. The year has brought a lot of uncertainty, but we could not be more proud of our clients this year and the amazing work we have accomplished together in the past 6 months. We wanted to take a moment to share some of our favorite projects so far in 2020.

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Important Digital Marketing Metrics You Need to Know

Aug 14, 2020 5:05:56 PM / by Michael Noble posted in Digital, Interactive, Lead Collection, Ad Buying, Paid Social Ads, Advertising, Strategy, Inbound Marketing, Content Marketing

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Data has been important since the beginning of digital advertising. More specifically, understanding and interpreting data related to digital advertising is important. If you can understand the data that your marketing is producing, it provides better insight into how to optimize your campaigns, and how to make changes that will influence business. Using data, you are able to identify and isolate a problems and solutions and open a door to better decision-making.

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Client Spotlight: Anderson Communities

Aug 1, 2020 9:00:00 AM / by Zipie posted in Social Media, SEO & SEM, Photography, Social Marketing, Video, Web Design, Advertising, Content Marketing

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While this year has simultaneously crept by and flew, it is hard to believe it is halfway over. The year has brought a lot of uncertainty, but we could not be more proud of our clients this year and the amazing work we have accomplished together in the past 6 months. We wanted to take a moment to share some of our favorite projects so far in 2020.

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The Effects of Facebook Shop on Ecommerce Brands

Jul 21, 2020 4:41:40 PM / by Michael Noble posted in Social Media, Facebook

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The world as we know it is changing every day. The business industry is gradually shifting to an online atmosphere as technology and tools developed over the years. On May 19th, Facebook launched a tool that allows customers to browse and buy products straight from a business’ Facebook or Instagram page.

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Client Spotlight: Ford Motor Company

Jul 17, 2020 2:35:01 PM / by Zipie posted in Branding, Client Spotlight

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At Zipie, our days are focused around one thing: our clients. We are radically committed to each and every one of our clients and are constantly working hard to do our best for them. Some days we can get so caught up in working on the next thing that we forget to sit back and soak in the awesomeness of their brands. As a result, we decided to start a client spotlight series that highlights some of the spectacular things our clients are doing. Our first client is Ford Motor Company.

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Monthly Round-Up of Marketing News

Jul 16, 2020 4:43:10 PM / by Mary Vezina posted in Advertising, Intern, Industry News

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This year has certainly thrown the world for a loop. With COVID-19 (Coronavirus) causing so much disruption to daily life, businesses have had to get creative with the ways they market themselves to maintain their customer loyalty and brand recognition. Some of the ways companies have done this include increasing engagement on social media posts and re-formatting prior marketing strategies. Some companies have even gone as far as utilizing their current resources to make protective gear for front line workers throughout the country and leveraged this to gain goodwill with their customers.

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Introducing Zipie Orbit

Jun 16, 2020 10:17:28 AM / by Caleb Costelle posted in Digital Marketing, Advertising, Strategy

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Think of the market as space. A vast cosmos filled with planets, stars, solar systems and galaxies, constantly moving and changing. Planets colliding, new stars being born, new planets forming solar systems making up the galaxies. Now imagine those stars as customers and the planets that spin around them are messages, content and conversations in the customer’s field of awareness. What if you had control over what planets entered into a star’s solar system at any given time and those planets shaped the star’s perspective and made them realize they were a part of your brand’s galaxy?

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Typography: The Basics

May 21, 2020 4:22:39 PM / by Claire Monkman posted in Branding, Design

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In our world, design is everywhere. It’s ingrained in our everyday life and we may often overlook it. A specific area of design that gets taken for granted is typography. At its core, typography is the way that letters are designed and arranged. Before studying design, I didn’t realize that someone had to actually sit down and create the letters. This process includes making decisions on the overall look of each letter and their relationship with one another. Beyond just individual letters, the spacing between the letters and each line of type has to be defined.

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Top 5 Ads That Have Made an Impact During COVID-19

May 8, 2020 1:53:28 PM / by Makenzie Fitzgerald posted in Digital Marketing, Content Marketing, Community

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Brands all across the world are entering uncharted territory as they determine the messaging and focus of their brand during a worldwide pandemic. Carefully determining what your brand stands for during this time and how you step up and respond is extremely important. We have gathered a list of companies that we think have perfectly positioned their messaging and brand to best support not only their customers, but the world.

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One Last 'Thank You' Note

May 4, 2020 12:35:20 PM / by Palmer Reynolds posted in Culture, Intern

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Dear Reader,

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