As an advertising agency, it’s important for us to stay up-to-date on the latest digital news and trends in regards to social media, graphic design and email marketing just to name a few. One trend, in particular, we noticed kept popping up in our inbox. Lately, companies that we subscribe to have been sending emails with ‘MAJOR TYPO’ in the subject line, which made us open it out of pure curiosity. Come to find out, some of these brands didn’t actually have a typo that they were correcting at all. Why might they do that you ask? Our hypothesis was that these companies wanted higher open rates for their emails so they thought of a subject line that would incline users to open their email, it certainly worked on us. So, we decided to put this hypothesis to the test.