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What We're Thinking

How Spotify Uses Personalization to Increase Customer Engagement

Dec 9, 2019 2:44:01 PM / by Paige Hansen posted in Digital Marketing, Inbound Marketing

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In a world of so much noise, ads following you everywhere online and sales being shoved down your throat, brands have been shifting their gears to a more humanized approach that speaks to and delights a consumer without being super salesy. When this approach is done correctly, the consumer may not even notice they are being marketed to. Brands are centering themselves around appealing to audiences on a more personal level by showing how their products relate to a consumer’s everyday life and the emotions that coincide with that. By connecting on a more human level, brands are able to interact more with their customers, increase loyal customers and drive traffic. One brand in specific that does this really well is the music streaming service, Spotify. By using data collected through the app, the streaming service is able to tailor content to their consumers based upon their consumer behaviors.

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Advertising is Better with Friends: An Integrated Marketing Approach

Dec 4, 2019 10:23:05 AM / by Bailey Thomas posted in Digital Marketing, Inbound Marketing

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Today, traditional marketing is more expensive and less effective than ever, when used by itself. Interruptive experiences and irrelevant content cause friction in the buyer’s journey and can ultimately be what causes customers to shop elsewhere. However, by using multiple marketing software programs and platforms, you can provide a seamless, consistent and customer-centric experience from the beginning. Here’s how we use integration technology to produce ROI and build relationships.

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We Design, You Decide Results

Nov 22, 2019 10:18:53 AM / by Zipie posted in Logo Design, Branding, Design

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We’ve been designing, and you’ve been deciding. The graphic designers themselves weigh in with their reactions about which of their logos received the most votes while taking us behind the scenes of their design process.

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Step up your Holiday Strategy with Cart Abandonment Workflows

Nov 15, 2019 10:00:52 AM / by Zipie posted in Digital Marketing, Ad Targeting

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Have you ever had the shopping cart of midnight’s past haunt you after leaving a purchase in your cart and not checking out? This somewhat creepy, but very effective tactic is referred to in the marketing world as Cart Abandonment Workflows. These automated email workflows are a part of the process with various automated sequences set based on user actions through a platform such as Hubspot. For example, if someone leaves a pair of boots in their shopping cart, they will receive an email a day later stating “don’t forget about me!” with a link to purchase the same boots they added to their cart, but never purchased. For businesses, this strategy can help you take advantage of a sale that otherwise would have been lost without following up with a consumer who did not pull the trigger on an item. This tactic has proven success in an everyday retail strategies, especially for the biggest shopping day of the year: Black Friday.

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Give Where You Live 2019

Nov 12, 2019 9:53:26 AM / by Zipie posted in Zipie Gives Back, Community

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Each year around this time we ask Team Zipie to select a local charity or non profit that has meaning for them. So in the spirit of giving, if you’re planning to donate your time or money this November, support an organization that supports your community. Here are a few of our favorites:

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Augment Your Brand with AR

Nov 5, 2019 11:22:43 AM / by Rachel Hughes posted in Digital Marketing, Content Marketing

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You’re finally at the concert. Your favorite band is on stage and you have tears of joy in your eyes. The problem? You’re trapped, surrounded by 6’2”ers, unable to see the glorious faces on screen. Enter, an AR view of the stage, from four different perspectives. Right there on your smartphone. Ahh.

AR isn’t just for consumers. Let’s unpack how brands can benefit, too.

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The Pitfalls of “Engagement Bait” Campaigns

Oct 16, 2019 4:16:23 PM / by Bailey Thomas posted in Digital Marketing, Email Marketing, Inbound Marketing

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As an advertising agency, it’s important for us to stay up-to-date on the latest digital news and trends in regards to social media, graphic design and email marketing just to name a few. One trend, in particular, we noticed kept popping up in our inbox. Lately, companies that we subscribe to have been sending emails with ‘MAJOR TYPO’ in the subject line, which made us open it out of pure curiosity. Come to find out, some of these brands didn’t actually have a typo that they were correcting at all. Why might they do that you ask? Our hypothesis was that these companies wanted higher open rates for their emails so they thought of a subject line that would incline users to open their email, it certainly worked on us. So, we decided to put this hypothesis to the test.

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We Design, You Decide

Sep 9, 2019 1:21:16 PM / by Zipie posted in Logo Design, Culture, Design

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The idea is simple: each week one of our designers roll the die to determine their “wild card” business from a list of twenty things we made up. There’s everything from lip gloss and sandwiches to hot sauce and private planes so the designs are sure to inspire. From there, one of our designers craft two logo concepts and you, our loyal friends and followers, get to vote on which you like best.

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Capitalizing on Your Favorite Fall Shows

Aug 14, 2019 10:21:03 AM / by Zipie posted in Media Buying, Production, Strategy

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Fall is coming and those of us who love a good PSL, pumpkin carving and Hocus Pocus watch party are excited. As marketers, we’re moving full steam ahead for our clients’ fall media strategies. Fall is a great time to start thinking about jumping into broadcasts to connect with customers as they watch their favorite shows. Here’s why television is still a great option for fall marketing.

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It's All in the Brand

Aug 12, 2019 9:05:53 AM / by Zipie posted in Branding

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Think about some of the biggest brands you know. Ford. Ikea. McDonald’s. Chances are, even with this small mention of these giant corporations, you know exactly what their branding is all about. Ford’s logo is blue and circular. Ikea’s is yellow and blocky. McDonald’s is, well, the golden arches. These corporations and companies have done their jobs well in creating memorable experiences for customers and allows your customers to know what to expect from their products and services. The good news? You can do it, too!

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