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What We're Thinking

What the Heck is A Shadow Ban?

Jun 15, 2021 11:48:06 AM / by Haley Burns posted in Social Media, Content Creation, Facebook, Instagram, Blogging, Copywriting, Management, Paid Social Ads, Social Listening, Social Marketing, Twitter, LinkedIn, Strategy, TikTok

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The phrase shadow-ban has been used A LOT in the past couple of years. What exactly is shadow banning? It is when a social platform blocks or partially blocks a user and their content from their community. On average, a shadow-ban will last two weeks, but the effects will last much longer.

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Your Brand is More Than Just a Logo

Jun 1, 2021 11:20:36 AM / by Claire Monkman posted in Social Media, Logo Design, Blogging, Branding, Full Service Management, Management, Paid Social Ads, Advertising, Design, Goals

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You decide it’s finally time to start your dream business, congratulations! Everything is ready to go, except people keep throwing the word “branding” around. You think this means you’ll need a logo, and you’re all set, right?

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3 Reasons You NEED To Be Advertising On TikTok

May 19, 2021 3:52:39 PM / by Haley Burns posted in Social Media, Content Creation, Experiences, Blogging, Management, Paid Social Ads, Social Marketing, Video, Advertising, Strategy, TikTok

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Are you addicted to TikTok? So are 800 million others. Almost half of these users are between the ages of 18-24 years old, use the app an average of 8 times a day and spend an average of 46 minutes on TikTok. It was additionally the most downloaded app of 2020 and continues to be the top app of 2021. So, why should you care about these numbers?

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A New Frontier In Sports Marketing: Student Athletes

May 18, 2021 10:37:03 AM / by Palmer Reynolds posted in Social Media, Experiences, Blogging, Copywriting, Full Service Management, Management, Advertising, Strategy, Sports Marketing

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Sports Marketing is an ever-changing profession. Not too long ago, we invited Adam Martin (Makers of Sport) onto our podcast, The Admosphere, to provide insights into how big brands and teams make use of marketing. Though not the only avenue in sports marketing, college athletics represents a large piece of the proverbial pie and has been a point of contention for years. 

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What To Expect When Working With A Marketing Agency

Mar 31, 2021 9:19:53 AM / by Claire Monkman posted in Social Media, Experiences, Blogging, Copywriting, Full Service Management, Management, Paid Social Ads, Advertising, Goals, Strategy

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The decision to work with an agency is an exciting one, but it can be a bit daunting if you don’t know what to expect. While you’re searching for your ideal agency partner, you should expect collaboration, expertise, and transparency.

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Women Business Owners, This One’s For You

Mar 26, 2021 11:13:14 PM / by Rachel Keeney posted in Experiences, Culture, Blogging, Management, Community

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Women in business, let’s set something straight. I know the majority of statistics are not in our favor. That’s the hard truth. But these statistics don’t define us. The stats define the inequity and the inequality of the world we live in. They don’t decide what we, as women, are capable of. They shine a light on the obstacles we will most likely face.

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Turning Challenges into Opportunities

Feb 4, 2021 10:00:00 AM / by Palmer Reynolds posted in Experiences, Culture, Blogging, Miscellaneous, Community, Industry News

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The old adage in the American lexicon is “Nothing is certain except death and taxes.” While that is certainly true, I venture to add a third: change. In a year marked by uncertainty, everything has changed. The way we communicate with one another, the way we interact with our neighbors, hell even the way we grocery shop. Another defining characteristic of America is its resiliency. The ability to adapt to a difficult situation as a team leads to a quick resolution of problems facing anyone.

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Utilizing Social Media Analytics

Dec 10, 2020 4:00:00 PM / by Haley Burns posted in Social Media, Digital Marketing, Content Creation, Digital, Copywriting, Paid Social Ads, Social Marketing, Content Marketing

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It is no secret that social media is a powerful tool for brands to connect their customers, spread awareness and share real time updates. However, not utilizing the data and analytics behind your posts can cause a loss of connection or damage your social interaction. Social media analytics helps you keep tabs on the progress of your marketing strategy as well as the welfare of your clients and competitors.  Obtaining and using analytics from your social media accounts and social media management platforms will help you increase your brand awareness as well as help you be more successful on social media in the long run. Let’s focus on a few key metrics you can use to start thinking more strategically when creating your social content.

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10 Ways to Safely Give Back This Holiday Season

Dec 8, 2020 2:15:00 PM / by Makenzie Fitzgerald posted in Experiences, Culture, Blogging, Zipie Gives Back, Community

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Spreading joy this holiday season may look different, but you can still create a lasting impact on your community while keeping yourself and those around you healthy. Our communities need our help more than ever this year. Here are 10 different ways to safely give back this holiday season:

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Let's Talk Instagram Updates

Dec 2, 2020 2:15:00 PM / by Porchia Garspard posted in Social Media, Digital Marketing, Content Creation, Digital, Instagram, Blogging, Social Marketing, Advertising

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Instagram is always keeping us on our toes with new updates rolling out regularly. Staying up to date with technology that’s ever-changing around us can be difficult and exhausting at times, but don’t worry, our team is constantly tracking tech trends and updated to stay informed on the latest trends and to keep you updated along the way.

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