LandingPage_ZipieLogo

Welcome to our blog. We hope that you can learn from our expertise in marketing, branding, and design. Receive updates by signing up for our newsletter. We'll even throw in our guide to Marketing in a Crisis.

Zipie_Guide_to_Navigating_Marketing_Efforts_During_a_Crisis_Icon

What We're Thinking

Utilizing Social Media Analytics

Dec 10, 2020 4:00:00 PM / by Haley Burns posted in Social Media, Digital Marketing, Content Creation, Digital, Copywriting, Paid Social Ads, Social Marketing, Content Marketing

0 Comments

It is no secret that social media is a powerful tool for brands to connect their customers, spread awareness and share real time updates. However, not utilizing the data and analytics behind your posts can cause a loss of connection or damage your social interaction. Social media analytics helps you keep tabs on the progress of your marketing strategy as well as the welfare of your clients and competitors.  Obtaining and using analytics from your social media accounts and social media management platforms will help you increase your brand awareness as well as help you be more successful on social media in the long run. Let’s focus on a few key metrics you can use to start thinking more strategically when creating your social content.

Read More

10 Ways to Safely Give Back This Holiday Season

Dec 8, 2020 2:15:00 PM / by Makenzie Fitzgerald posted in Experiences, Culture, Blogging, Zipie Gives Back, Community

0 Comments

Spreading joy this holiday season may look different, but you can still create a lasting impact on your community while keeping yourself and those around you healthy. Our communities need our help more than ever this year. Here are 10 different ways to safely give back this holiday season:

Read More

Let's Talk Instagram Updates

Dec 2, 2020 2:15:00 PM / by Porchia Garspard posted in Social Media, Digital Marketing, Content Creation, Digital, Instagram, Blogging, Social Marketing, Advertising

0 Comments

Instagram is always keeping us on our toes with new updates rolling out regularly. Staying up to date with technology that’s ever-changing around us can be difficult and exhausting at times, but don’t worry, our team is constantly tracking tech trends and updated to stay informed on the latest trends and to keep you updated along the way.

Read More

The Psychology of Color

Nov 23, 2020 2:00:08 PM / by Claire Monkman posted in Social Media, Digital Marketing, Content Creation, Digital, Blogging, Color, Web Design, Advertising, Design

0 Comments

In the marketing world, color is used with intention! Brands use color to subliminally communicate a feeling or emotion. Color is essential to who the brand is, their story, and is oftentimes synonymous with the brand when the company name is mentioned. For example, when thinking of Starbucks, the color green comes to mind. It’s also important to note that color has different meanings across various cultures. In China, for example, brides traditionally wear red as it represents beauty and luck in their culture. In other countries, white is worn.

Read More

How to Use Shapes to Tell Your Story

Nov 20, 2020 1:15:00 PM / by Caleb Costelle posted in Social Media, Digital Marketing, Content Creation, Digital, Logo Design, Branding, Web Design, Advertising, Design

0 Comments

One of the fundamental elements of design is shape, and for good reason. A lot can be accomplished with the use of specific shapes. Whether harnessing an existing interpretation or playing with shapes to tell a different story, simple angles and curves can be used to your advantage. Here are a few examples of how:

Read More

How to Create Guides out of Any Shape

Nov 16, 2020 4:15:00 PM / by Claire Monkman posted in Digital, Logo Design, Branding, Color, Web, Advertising, Design

0 Comments

There are endless amounts of shapes and curves for us to play with as designers. It’s unavoidable and part of our job to incorporate these shapes and angles. For years, I would find myself working on a project where a guide of a specific shape would help me out.  I found myself manually making these with the pen tool, but it was annoying when I couldn’t turn the guide on or off. There had to be an easier way! I did some digging and found the solution, so I’d like to share it with you in this tutorial!

Read More

Importance of Design in Marketing

Nov 3, 2020 3:45:00 PM / by Claire Monkman posted in Logo Design, Branding, Color, Print, Web, Advertising, Design

0 Comments

Think about your favorite brands or iconic companies that stick out to you for a moment. What are some of the first things that come to mind? Maybe it’s their logo, tagline, brand colors, or brand message. Do you think of an advertisement or creative concept made famous by this brand? A jingle? Or maybe your first thought is your feelings toward the brand, whether it is positive or negative. Regardless of what came to mind, these are all things that make a brand who they are. Every piece is a foundation of their unique brand story.

Read More

How Investing in a Functional Logo Can Save Headaches in the Future

Oct 16, 2020 11:39:16 AM / by Caleb Costelle posted in Logo Design, Color, Print, Web, Advertising, Design

0 Comments

The argument could be made (and has been) that a logo can be anything. Its core purpose is to act as shorthand for your business, and all of your business attributes become attached to it over time, regardless of its visual details. And I would agree that there is some truth in that argument. After all, plenty of businesses have thrived despite having “bad” logos. But what isn’t always obvious are the struggles that take place behind the scenes with these “bad” logos. Without an optimized logo, you could be fighting against it more often than you’d like.

Read More

3 Reasons to Start Social Listening

Sep 25, 2020 4:47:47 PM / by Makenzie Fitzgerald posted in Social Media, Social Listening, Social Marketing

0 Comments

Social media continues to be a major marketing weapon for brands and companies of all sizes. With the number of active social media users only continuing to grow, having social media profiles and creating interesting content is essential. But you shouldn’t stop there. In order to build a solid reputation and following on social media, it’s more important than ever to know what your audience actually wants to hear from you. That’s where social listening comes in.

Read More

Client Spotlight: LEXPARK

Aug 19, 2020 11:36:23 AM / by Porchia Garspard posted in Social Media, Branding, Advertising, Strategy, Community

0 Comments

While this year has somehow simultaneously both crept and flew by, it is hard to believe it is halfway over. The year has brought a lot of uncertainty, but we could not be more proud of our clients this year and the amazing work we have accomplished together in the past 6 months. We wanted to take a moment to share some of our favorite projects so far in 2020.

Read More