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What We're Thinking

What To Expect When Working With A Marketing Agency

Mar 31, 2021 9:19:53 AM / by Claire Monkman posted in Social Media, Experiences, Blogging, Copywriting, Full Service Management, Management, Paid Social Ads, Advertising, Goals, Strategy

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The decision to work with an agency is an exciting one, but it can be a bit daunting if you don’t know what to expect. While you’re searching for your ideal agency partner, you should expect collaboration, expertise, and transparency.

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Women Business Owners, This One’s For You

Mar 26, 2021 11:13:14 PM / by Rachel Keeney posted in Experiences, Culture, Blogging, Management, Community

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Women in business, let’s set something straight. I know the majority of statistics are not in our favor. That’s the hard truth. But these statistics don’t define us. The stats define the inequity and the inequality of the world we live in. They don’t decide what we, as women, are capable of. They shine a light on the obstacles we will most likely face.

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Turning Challenges into Opportunities

Feb 4, 2021 10:00:00 AM / by Palmer Reynolds posted in Experiences, Culture, Blogging, Miscellaneous, Community, Industry News

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The old adage in the American lexicon is “Nothing is certain except death and taxes.” While that is certainly true, I venture to add a third: change. In a year marked by uncertainty, everything has changed. The way we communicate with one another, the way we interact with our neighbors, hell even the way we grocery shop. Another defining characteristic of America is its resiliency. The ability to adapt to a difficult situation as a team leads to a quick resolution of problems facing anyone.

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Utilizing Social Media Analytics

Dec 10, 2020 4:00:00 PM / by Haley Burns posted in Social Media, Digital Marketing, Content Creation, Digital, Copywriting, Paid Social Ads, Social Marketing, Content Marketing

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It is no secret that social media is a powerful tool for brands to connect their customers, spread awareness and share real time updates. However, not utilizing the data and analytics behind your posts can cause a loss of connection or damage your social interaction. Social media analytics helps you keep tabs on the progress of your marketing strategy as well as the welfare of your clients and competitors.  Obtaining and using analytics from your social media accounts and social media management platforms will help you increase your brand awareness as well as help you be more successful on social media in the long run. Let’s focus on a few key metrics you can use to start thinking more strategically when creating your social content.

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10 Ways to Safely Give Back This Holiday Season

Dec 8, 2020 2:15:00 PM / by Makenzie Fitzgerald posted in Experiences, Culture, Blogging, Zipie Gives Back, Community

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Spreading joy this holiday season may look different, but you can still create a lasting impact on your community while keeping yourself and those around you healthy. Our communities need our help more than ever this year. Here are 10 different ways to safely give back this holiday season:

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Let's Talk Instagram Updates

Dec 2, 2020 2:15:00 PM / by Porchia Garspard posted in Social Media, Digital Marketing, Content Creation, Digital, Instagram, Blogging, Social Marketing, Advertising

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Instagram is always keeping us on our toes with new updates rolling out regularly. Staying up to date with technology that’s ever-changing around us can be difficult and exhausting at times, but don’t worry, our team is constantly tracking tech trends and updated to stay informed on the latest trends and to keep you updated along the way.

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The Psychology of Color

Nov 23, 2020 2:00:08 PM / by Claire Monkman posted in Social Media, Digital Marketing, Content Creation, Digital, Blogging, Color, Web Design, Advertising, Design

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In the marketing world, color is used with intention! Brands use color to subliminally communicate a feeling or emotion. Color is essential to who the brand is, their story, and is oftentimes synonymous with the brand when the company name is mentioned. For example, when thinking of Starbucks, the color green comes to mind. It’s also important to note that color has different meanings across various cultures. In China, for example, brides traditionally wear red as it represents beauty and luck in their culture. In other countries, white is worn.

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How to Use Shapes to Tell Your Story

Nov 20, 2020 1:15:00 PM / by Caleb Costelle posted in Social Media, Digital Marketing, Content Creation, Digital, Logo Design, Branding, Web Design, Advertising, Design

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One of the fundamental elements of design is shape, and for good reason. A lot can be accomplished with the use of specific shapes. Whether harnessing an existing interpretation or playing with shapes to tell a different story, simple angles and curves can be used to your advantage. Here are a few examples of how:

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How to Create Guides out of Any Shape

Nov 16, 2020 4:15:00 PM / by Claire Monkman posted in Digital, Logo Design, Branding, Color, Web, Advertising, Design

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There are endless amounts of shapes and curves for us to play with as designers. It’s unavoidable and part of our job to incorporate these shapes and angles. For years, I would find myself working on a project where a guide of a specific shape would help me out.  I found myself manually making these with the pen tool, but it was annoying when I couldn’t turn the guide on or off. There had to be an easier way! I did some digging and found the solution, so I’d like to share it with you in this tutorial!

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Importance of Design in Marketing

Nov 3, 2020 3:45:00 PM / by Claire Monkman posted in Logo Design, Branding, Color, Print, Web, Advertising, Design

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Think about your favorite brands or iconic companies that stick out to you for a moment. What are some of the first things that come to mind? Maybe it’s their logo, tagline, brand colors, or brand message. Do you think of an advertisement or creative concept made famous by this brand? A jingle? Or maybe your first thought is your feelings toward the brand, whether it is positive or negative. Regardless of what came to mind, these are all things that make a brand who they are. Every piece is a foundation of their unique brand story.

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