Think of the market as space. A vast cosmos filled with planets, stars, solar systems and galaxies, constantly moving and changing. Planets colliding, new stars being born, new planets forming solar systems making up the galaxies. Now imagine those stars as customers and the planets that spin around them are messages, content and conversations in the customer’s field of awareness. What if you had control over what planets entered into a star’s solar system at any given time and those planets shaped the star’s perspective and made them realize they were a part of your brand’s galaxy?