It is no secret that social media is a powerful tool for brands to connect their customers, spread awareness and share real time updates. However, not utilizing the data and analytics behind your posts can cause a loss of connection or damage your social interaction. Social media analytics helps you keep tabs on the progress of your marketing strategy as well as the welfare of your clients and competitors. Obtaining and using analytics from your social media accounts and social media management platforms will help you increase your brand awareness as well as help you be more successful on social media in the long run. Let’s focus on a few key metrics you can use to start thinking more strategically when creating your social content.
Data has been important since the beginning of digital advertising. More specifically, understanding and interpreting data related to digital advertising is important. If you can understand the data that your marketing is producing, it provides better insight into how to optimize your campaigns, and how to make changes that will influence business. Using data, you are able to identify and isolate a problems and solutions and open a door to better decision-making.
While this year has simultaneously crept by and flew, it is hard to believe it is halfway over. The year has brought a lot of uncertainty, but we could not be more proud of our clients this year and the amazing work we have accomplished together in the past 6 months. We wanted to take a moment to share some of our favorite projects so far in 2020.
Brands all across the world are entering uncharted territory as they determine the messaging and focus of their brand during a worldwide pandemic. Carefully determining what your brand stands for during this time and how you step up and respond is extremely important. We have gathered a list of companies that we think have perfectly positioned their messaging and brand to best support not only their customers, but the world.
You’re finally at the concert. Your favorite band is on stage and you have tears of joy in your eyes. The problem? You’re trapped, surrounded by 6’2”ers, unable to see the glorious faces on screen. Enter, an AR view of the stage, from four different perspectives. Right there on your smartphone. Ahh.
AR isn’t just for consumers. Let’s unpack how brands can benefit, too.
