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What We're Thinking

The Psychology of Color

Nov 23, 2020 2:00:08 PM / by Claire Monkman posted in Social Media, Digital Marketing, Content Creation, Digital, Blogging, Color, Web Design, Advertising, Design

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In the marketing world, color is used with intention! Brands use color to subliminally communicate a feeling or emotion. Color is essential to who the brand is, their story, and is oftentimes synonymous with the brand when the company name is mentioned. For example, when thinking of Starbucks, the color green comes to mind. It’s also important to note that color has different meanings across various cultures. In China, for example, brides traditionally wear red as it represents beauty and luck in their culture. In other countries, white is worn.

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How to Use Shapes to Tell Your Story

Nov 20, 2020 1:15:00 PM / by Caleb Costelle posted in Social Media, Digital Marketing, Content Creation, Digital, Logo Design, Branding, Web Design, Advertising, Design

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One of the fundamental elements of design is shape, and for good reason. A lot can be accomplished with the use of specific shapes. Whether harnessing an existing interpretation or playing with shapes to tell a different story, simple angles and curves can be used to your advantage. Here are a few examples of how:

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