In the marketing world, color is used with intention! Brands use color to subliminally communicate a feeling or emotion. Color is essential to who the brand is, their story, and is oftentimes synonymous with the brand when the company name is mentioned. For example, when thinking of Starbucks, the color green comes to mind. It’s also important to note that color has different meanings across various cultures. In China, for example, brides traditionally wear red as it represents beauty and luck in their culture. In other countries, white is worn.
One of the fundamental elements of design is shape, and for good reason. A lot can be accomplished with the use of specific shapes. Whether harnessing an existing interpretation or playing with shapes to tell a different story, simple angles and curves can be used to your advantage. Here are a few examples of how:
While this year has simultaneously crept by and flew, it is hard to believe it is halfway over. The year has brought a lot of uncertainty, but we could not be more proud of our clients this year and the amazing work we have accomplished together in the past 6 months. We wanted to take a moment to share some of our favorite projects so far in 2020.
Here’s a tip for choosing a marketing agency. If, at any time, you hear someone say “We have to plan for mobile—that’s where everything’s going,” I want you to get up and walk out. Then I want you to call me because you’ve discovered a wormhole back into 2007 and I have a few things I’d like to tell my past self.
