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What We're Thinking

What the Heck is A Shadow Ban?

Jun 15, 2021 11:48:06 AM / by Haley Burns posted in Social Media, Content Creation, Facebook, Instagram, Blogging, Copywriting, Management, Paid Social Ads, Social Listening, Social Marketing, Twitter, LinkedIn, Strategy, TikTok

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The phrase shadow-ban has been used A LOT in the past couple of years. What exactly is shadow banning? It is when a social platform blocks or partially blocks a user and their content from their community. On average, a shadow-ban will last two weeks, but the effects will last much longer.

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Your Brand is More Than Just a Logo

Jun 1, 2021 11:20:36 AM / by Claire Monkman posted in Social Media, Logo Design, Blogging, Branding, Full Service Management, Management, Paid Social Ads, Advertising, Design, Goals

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You decide it’s finally time to start your dream business, congratulations! Everything is ready to go, except people keep throwing the word “branding” around. You think this means you’ll need a logo, and you’re all set, right?

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3 Reasons You NEED To Be Advertising On TikTok

May 19, 2021 3:52:39 PM / by Haley Burns posted in Social Media, Content Creation, Experiences, Blogging, Management, Paid Social Ads, Social Marketing, Video, Advertising, Strategy, TikTok

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Are you addicted to TikTok? So are 800 million others. Almost half of these users are between the ages of 18-24 years old, use the app an average of 8 times a day and spend an average of 46 minutes on TikTok. It was additionally the most downloaded app of 2020 and continues to be the top app of 2021. So, why should you care about these numbers?

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A New Frontier In Sports Marketing: Student Athletes

May 18, 2021 10:37:03 AM / by Palmer Reynolds posted in Social Media, Experiences, Blogging, Copywriting, Full Service Management, Management, Advertising, Strategy, Sports Marketing

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Sports Marketing is an ever-changing profession. Not too long ago, we invited Adam Martin (Makers of Sport) onto our podcast, The Admosphere, to provide insights into how big brands and teams make use of marketing. Though not the only avenue in sports marketing, college athletics represents a large piece of the proverbial pie and has been a point of contention for years. 

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What To Expect When Working With A Marketing Agency

Mar 31, 2021 9:19:53 AM / by Claire Monkman posted in Social Media, Experiences, Blogging, Copywriting, Full Service Management, Management, Paid Social Ads, Advertising, Goals, Strategy

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The decision to work with an agency is an exciting one, but it can be a bit daunting if you don’t know what to expect. While you’re searching for your ideal agency partner, you should expect collaboration, expertise, and transparency.

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Women Business Owners, This One’s For You

Mar 26, 2021 11:13:14 PM / by Rachel Keeney posted in Experiences, Culture, Blogging, Management, Community

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Women in business, let’s set something straight. I know the majority of statistics are not in our favor. That’s the hard truth. But these statistics don’t define us. The stats define the inequity and the inequality of the world we live in. They don’t decide what we, as women, are capable of. They shine a light on the obstacles we will most likely face.

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How Digital Technology Can Aid in Business Communication

Apr 16, 2020 11:38:05 AM / by Zipie posted in Digital, Management, Strategy

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Business communication has been forced to be creative as Americans have been encouraged to social distance and stay indoors. As a result, it has grown harder to stay in contact with coworkers and clients. This obstacle can be overcome through the use of multiple technology tools. Here at Zipie, we have adapted a few digital tools to help keep our business as usual while working from the comfort of our homes.

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