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Paid Search: The Remaining Dominant Ad Channel in 2020

Mar 9, 2020 3:27:06 PM / by Gabby Fix posted in Digital Marketing, SEO & SEM

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As we dive deeper into 2020, we see that paid search remains dominant across the digital advertising avenue. In this increasingly competitive world, it is important to make sure you’re getting the most out of your ad budget. Paid search marketing can act as the tool you need to maximize your ad spend.

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Don't Put All Your Advertising Eggs in One Facebook Basket

Jan 22, 2018 8:46:54 PM / by Zipie posted in Digital Marketing, SEO & SEM, Facebook, Instagram, Email Marketing, Social Marketing, Twitter, Advertising

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 Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from brands and media in people’s newsfeeds.

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