Helping you to better understand your audience is a huge part of what we do here at Zipie. Whether it’s building an attribution model, establishing a cost per acquisition or determining ROI (return on investment), the ability to properly track and understand analytics is essential. Everyone has heard of Google Analytics.
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Two weeks ago, I headed to Orlando to attend Digital Dealer 24: a three-day conference focused on helping those in the auto industry take full advantage of the ever-evolving digital environment.
While some folks were tuned into Super Bowl LII to see the Philadelphia Eagles defeat the New England Patriots on Sunday night, the team at Zipie was getting geared up for the biggest night in advertising.
Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from brands and media in people’s newsfeeds.
Social media: it’s important. Really important. It’s one of the biggest tools brands have, allowing companies to connect directly to their customers.
The good thing about being a marketer in the digital age: we get lots of metrics.
The bad thing about being a marketer in the digital age: those metrics don’t always relate to actual results or even actual business results.
