The old adage in the American lexicon is “Nothing is certain except death and taxes.” While that is certainly true, I venture to add a third: change. In a year marked by uncertainty, everything has changed. The way we communicate with one another, the way we interact with our neighbors, hell even the way we grocery shop. Another defining characteristic of America is its resiliency. The ability to adapt to a difficult situation as a team leads to a quick resolution of problems facing anyone.
This year has certainly thrown the world for a loop. With COVID-19 (Coronavirus) causing so much disruption to daily life, businesses have had to get creative with the ways they market themselves to maintain their customer loyalty and brand recognition. Some of the ways companies have done this include increasing engagement on social media posts and re-formatting prior marketing strategies. Some companies have even gone as far as utilizing their current resources to make protective gear for front line workers throughout the country and leveraged this to gain goodwill with their customers.
