If you have a business account on Facebook, chances are we won’t shock you by saying Facebook’s algorithms are always changing. Seemingly overnight, Facebook became a platform on which many businesses thrive and many fail miserably. Don’t be the latter. Follow these tips to master that obnoxious algorithm and get your content in front of the right eyes.
Be a person.
We’ve written whole posts dedicated to dropping clickbait and practicing humility and kindness in everything your business does, but it’s worth repeating here. Facebook’s new algorithm prioritizes meaningful engagement above all. Did you catch that word? Meaningful engagement is the name of this game. That means no more “like, comment, share!” posts (those will actually receive demerits). Your engagement with your Facebook followers should be an overflow of what we already know: You love your customers. Talk to them, for real.
Put your money where your mouth is
Organic reach—that is, non-boosted content—is nearly dead in today’s world. Your content has a better chance of getting in front of the right eyes if it’s boosted. Facebook’s advertising capabilities are nothing short of robust with several options for advertising, and full screen mobile experiences.
Post a lot.
Or, post more than you think you should. Studies show posting five times a day is optimal. Remember, not everyone will see each post every time. Ensuring your content is valuable and relatable, all while encouraging conversation is where you start. You’ll start seeing results as you post regular content.
Facebook isn’t for the faint of the business heart. But using it properly can encourage your customers not only to purchase from your business or utilize your services, but can change the way people interact with your brand as lifelong ambassadors. And, as always, if you’re feeling overwhelmed—not to worry. Our social and digital teams are ready to tackle your biggest Facebook fears.