Are you addicted to TikTok? So are 800 million others. Almost half of these users are between the ages of 18-24 years old, use the app an average of 8 times a day and spend an average of 46 minutes on TikTok. It was additionally the most downloaded app of 2020 and continues to be the top app of 2021. So, why should you care about these numbers?
1. The Odds of Going VIRAL: You are more likely to go viral on TikTok than on any other social media app thanks to their algorithm. It’s not as easy as following a simple equation but it is as simple as consistently putting a creative twist on trends within the app. TikTok actually allows you to create a trending hashtag/challenge (if you pay enough).
2. High Engagement: With the refreshing authenticity and good vibes the app gives off it’s easy to understand why so many users are drawn to the app. With GenZ and millennials tired of seeing ads, TikTok presents a unique way to engage these two groups. Potential consumers are more likely to engage with your brand when you advertise on TikTok because of the authenticity, creativity and more organic way of advertising that takes place.
3. Increased Amount of User-Generated Content: TikTok allows brands to create various challenges for their audience. Challenges include hashtags, songs, dances and more! When you create these challenges, your audience has the opportunity to showcase their creativity while supporting your brand. You will even be able to repurpose this content. Potential consumers are more likely to buy products from a brand that is authentic and genuine. Having user-generated content helps reinforce this idea.
Are you ready to take the next step and build your own unique TikTok Campaign?
Starting out is often the most daunting part of anything. Luckily, we can help you out with this one! Our expert TikTok strategists at Zipie can’t wait to partner with your brand! Whether you’re looking to explore brand takeovers, in-feed ads top view ads or all three we are ready to help you increase your ROI! Not sure if you’re ready to take this next step in advertising? That’s okay too. Give us a call at (859)-244-4270 to explore your options!
-Haley, Digital Experience Specialist