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What We're Thinking

How are Digital Marketing and Dating Similar?

Aug 13, 2021 11:07:04 AM / by Haley Burns posted in Social Media, Digital Marketing, Content Creation, Digital, Blogging, Paid Social Ads, Social Marketing, Advertising, Strategy

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Digital marketing is surprisingly a lot like dating. You need to connect with the right people at the right time. These people (also known as your audience) should also have an interest in the types of products or services that you offer. There are additionally different ways to show off everything you (and your business) have to offer. When you’re dating, you can use platforms like Bumble to highlight your interests, hobbies and what you’re looking for. Digital marketing also has platforms and tools that you can utilize to help reach your business goals. Let’s take a deeper look at how you can reach your business’s target audience using the tools that Google provides.

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What the Heck is A Shadow Ban?

Jun 15, 2021 11:48:06 AM / by Haley Burns posted in Social Media, Content Creation, Facebook, Instagram, Blogging, Copywriting, Management, Paid Social Ads, Social Listening, Social Marketing, Twitter, LinkedIn, Strategy, TikTok

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The phrase shadow-ban has been used A LOT in the past couple of years. What exactly is shadow banning? It is when a social platform blocks or partially blocks a user and their content from their community. On average, a shadow-ban will last two weeks, but the effects will last much longer.

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3 Reasons You NEED To Be Advertising On TikTok

May 19, 2021 3:52:39 PM / by Haley Burns posted in Social Media, Content Creation, Experiences, Blogging, Management, Paid Social Ads, Social Marketing, Video, Advertising, Strategy, TikTok

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Are you addicted to TikTok? So are 800 million others. Almost half of these users are between the ages of 18-24 years old, use the app an average of 8 times a day and spend an average of 46 minutes on TikTok. It was additionally the most downloaded app of 2020 and continues to be the top app of 2021. So, why should you care about these numbers?

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A New Frontier In Sports Marketing: Student Athletes

May 18, 2021 10:37:03 AM / by Palmer Reynolds posted in Social Media, Experiences, Blogging, Copywriting, Full Service Management, Management, Advertising, Strategy, Sports Marketing

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Sports Marketing is an ever-changing profession. Not too long ago, we invited Adam Martin (Makers of Sport) onto our podcast, The Admosphere, to provide insights into how big brands and teams make use of marketing. Though not the only avenue in sports marketing, college athletics represents a large piece of the proverbial pie and has been a point of contention for years. 

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What To Expect When Working With A Marketing Agency

Mar 31, 2021 9:19:53 AM / by Claire Monkman posted in Social Media, Experiences, Blogging, Copywriting, Full Service Management, Management, Paid Social Ads, Advertising, Goals, Strategy

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The decision to work with an agency is an exciting one, but it can be a bit daunting if you don’t know what to expect. While you’re searching for your ideal agency partner, you should expect collaboration, expertise, and transparency.

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Client Spotlight: LEXPARK

Aug 19, 2020 11:36:23 AM / by Porchia Garspard posted in Social Media, Branding, Advertising, Strategy, Community

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While this year has somehow simultaneously both crept and flew by, it is hard to believe it is halfway over. The year has brought a lot of uncertainty, but we could not be more proud of our clients this year and the amazing work we have accomplished together in the past 6 months. We wanted to take a moment to share some of our favorite projects so far in 2020.

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Important Digital Marketing Metrics You Need to Know

Aug 14, 2020 5:05:56 PM / by Michael Noble posted in Digital, Interactive, Lead Collection, Ad Buying, Paid Social Ads, Advertising, Strategy, Inbound Marketing, Content Marketing

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Data has been important since the beginning of digital advertising. More specifically, understanding and interpreting data related to digital advertising is important. If you can understand the data that your marketing is producing, it provides better insight into how to optimize your campaigns, and how to make changes that will influence business. Using data, you are able to identify and isolate a problems and solutions and open a door to better decision-making.

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Introducing Zipie Orbit

Jun 16, 2020 10:17:28 AM / by Caleb Costelle posted in Digital Marketing, Advertising, Strategy

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Think of the market as space. A vast cosmos filled with planets, stars, solar systems and galaxies, constantly moving and changing. Planets colliding, new stars being born, new planets forming solar systems making up the galaxies. Now imagine those stars as customers and the planets that spin around them are messages, content and conversations in the customer’s field of awareness. What if you had control over what planets entered into a star’s solar system at any given time and those planets shaped the star’s perspective and made them realize they were a part of your brand’s galaxy?

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Should You Even Be Marketing?

Apr 22, 2020 5:53:09 PM / by Nate Spry posted in Digital Marketing, Advertising, Strategy

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With stores closed and consumers experiencing financial hardship or unable to spend even if they are employed due to being quarantined, businesses are facing revenue reductions up to 90% or in many cases, are completely unable to generate sales. Businesses then are making hard choices during the Coronavirus pandemic by laying off staff, cutting expenses and focusing on survival.

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How Digital Technology Can Aid in Business Communication

Apr 16, 2020 11:38:05 AM / by Zipie posted in Digital, Management, Strategy

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Business communication has been forced to be creative as Americans have been encouraged to social distance and stay indoors. As a result, it has grown harder to stay in contact with coworkers and clients. This obstacle can be overcome through the use of multiple technology tools. Here at Zipie, we have adapted a few digital tools to help keep our business as usual while working from the comfort of our homes.

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