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What We're Thinking

RIP Organic Social: How to Revive Your Organic Reach

May 8, 2019 1:05:00 PM / by Bailey Thomas posted in Social Media

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You may have heard about organic social reach’s untimely death (RIP) and suggestions to amp up your paid social strategy. While this is true, business brands can still have a successful social media presence that doesn’t cost a thing. In the world of ever-changing social media algorithms (we’re looking at you, Instagram) there’s always one thing that holds true: engaging content wins over everything. Don’t know where to start? Here are some tips to help you get started!

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Using the perfect #hashtags (7.3m) to build an Instagram following

Apr 22, 2019 6:32:05 PM / by Zipie posted in Social Media

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There’s no doubt hashtags have slowly become a part of not only social media, but our lives. People use hashtags for everything from weddings and parties to advocacy programs and marches.

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Mastering Twitter’s Tricky Timelines

Apr 2, 2019 5:00:21 PM / by Zipie posted in Social Media

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Let’s call a spade a spade: Twitter is the odd man out when it comes to social media. The platform has struggled with profitability and has rolled out several algorithms over the years.

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Welcome to New York: Zipie is Expanding

Mar 18, 2019 4:52:19 PM / by Zipie posted in Social Media, Digital Marketing

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If you’ve followed along with us on social media, you’ve seen we’ve got some big news. So, we’ll just come out with it: Zipie is expanding.

To New York City.

Mic drop.

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How to not be a robot and master the Al Gore Rhythm

Mar 10, 2019 4:51:24 PM / by Zipie posted in Social Media, Facebook, Instagram, Twitter, LinkedIn

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There’s a word floating around the Internet that can strike fear in any entrepreneur and frustrate social media users everywhere. Algorithms sound frightening and a little robotic, but not to worry. Team Zipie is here to help you decode these Al Gore Rhythms (wait, what?) and grow your business with one—yes, one—tip.

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Always Stay Humble and Kind: Business Practices and Tim McGraw

Mar 6, 2019 9:21:41 AM / by Zipie posted in Social Media, Social Marketing

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On Zipie’s social platforms this week, our team has been talking all things social media marketing.

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Mannequins in Bathrobes: A Normal Day at Zipie

Jan 24, 2019 4:58:55 PM / by Zipie posted in Social Media, On-Site Activations

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The first thing I noticed at Zipie HQ was a mannequin in a bathrobe.

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How to Deal with Trolls

Oct 15, 2018 2:56:27 PM / by Zipie posted in Social Media

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Don’t feed them. Seriously. Don’t waste your time and energy on a user who will never back down and only wants to stir up trouble for the heck of it.

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You’re Either in or You’re (Opted) Out

Jun 7, 2018 2:14:05 PM / by Zipie posted in Social Media, Social Marketing

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Recently you may have noticed a notification from Facebook prompting you to review and update your data and ad preferences. Did you do that yet? If not, I’m here to walk you through it. I know what you’re thinking: “Aren’t you an advertiser? Why do you want to help me edit the ads I see in my Facebook feed? What’s the catch?”

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Breaking Through on Social Media

Dec 27, 2017 8:43:19 PM / by Zipie posted in Social Media

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Social media: it’s important. Really important. It’s one of the biggest tools brands have, allowing companies to connect directly to their customers.

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