The phrase shadow-ban has been used A LOT in the past couple of years. What exactly is shadow banning? It is when a social platform blocks or partially blocks a user and their content from their community. On average, a shadow-ban will last two weeks, but the effects will last much longer.
Social media continues to be a major marketing weapon for brands and companies of all sizes. With the number of active social media users only continuing to grow, having social media profiles and creating interesting content is essential. But you shouldn’t stop there. In order to build a solid reputation and following on social media, it’s more important than ever to know what your audience actually wants to hear from you. That’s where social listening comes in.
