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How Investing in a Functional Logo Can Save Headaches in the Future

Oct 16, 2020 11:39:16 AM / by Caleb Costelle posted in Logo Design, Color, Print, Web, Advertising, Design


The argument could be made (and has been) that a logo can be anything. Its core purpose is to act as shorthand for your business, and all of your business attributes become attached to it over time, regardless of its visual details. And I would agree that there is some truth in that argument. After all, plenty of businesses have thrived despite having “bad” logos. But what isn’t always obvious are the struggles that take place behind the scenes with these “bad” logos. Without an optimized logo, you could be fighting against it more often than you’d like.

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