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What We're Thinking

What the Heck is A Shadow Ban?

Jun 15, 2021 11:48:06 AM / by Haley Burns posted in Social Media, Content Creation, Facebook, Instagram, Blogging, Copywriting, Management, Paid Social Ads, Social Listening, Social Marketing, Twitter, LinkedIn, Strategy, TikTok

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The phrase shadow-ban has been used A LOT in the past couple of years. What exactly is shadow banning? It is when a social platform blocks or partially blocks a user and their content from their community. On average, a shadow-ban will last two weeks, but the effects will last much longer.

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Let's Talk Instagram Updates

Dec 2, 2020 2:15:00 PM / by Porchia Garspard posted in Social Media, Digital Marketing, Content Creation, Digital, Instagram, Blogging, Social Marketing, Advertising

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Instagram is always keeping us on our toes with new updates rolling out regularly. Staying up to date with technology that’s ever-changing around us can be difficult and exhausting at times, but don’t worry, our team is constantly tracking tech trends and updated to stay informed on the latest trends and to keep you updated along the way.

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How to not be a robot and master the Al Gore Rhythm

Mar 10, 2019 4:51:24 PM / by Zipie posted in Social Media, Facebook, Instagram, Twitter, LinkedIn

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There’s a word floating around the Internet that can strike fear in any entrepreneur and frustrate social media users everywhere. Algorithms sound frightening and a little robotic, but not to worry. Team Zipie is here to help you decode these Al Gore Rhythms (wait, what?) and grow your business with one—yes, one—tip.

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Don't Put All Your Advertising Eggs in One Facebook Basket

Jan 22, 2018 8:46:54 PM / by Zipie posted in Digital Marketing, SEO & SEM, Facebook, Instagram, Email Marketing, Social Marketing, Twitter, Advertising

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 Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from brands and media in people’s newsfeeds.

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