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What We're Thinking

What the Heck is A Shadow Ban?

Jun 15, 2021 11:48:06 AM / by Haley Burns posted in Social Media, Content Creation, Facebook, Instagram, Blogging, Copywriting, Management, Paid Social Ads, Social Listening, Social Marketing, Twitter, LinkedIn, Strategy, TikTok

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The phrase shadow-ban has been used A LOT in the past couple of years. What exactly is shadow banning? It is when a social platform blocks or partially blocks a user and their content from their community. On average, a shadow-ban will last two weeks, but the effects will last much longer.

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The Effects of Facebook Shop on Ecommerce Brands

Jul 21, 2020 4:41:40 PM / by Michael Noble posted in Social Media, Facebook

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The world as we know it is changing every day. The business industry is gradually shifting to an online atmosphere as technology and tools developed over the years. On May 19th, Facebook launched a tool that allows customers to browse and buy products straight from a business’ Facebook or Instagram page.

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How to not be a robot and master the Al Gore Rhythm

Mar 10, 2019 4:51:24 PM / by Zipie posted in Social Media, Facebook, Instagram, Twitter, LinkedIn

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There’s a word floating around the Internet that can strike fear in any entrepreneur and frustrate social media users everywhere. Algorithms sound frightening and a little robotic, but not to worry. Team Zipie is here to help you decode these Al Gore Rhythms (wait, what?) and grow your business with one—yes, one—tip.

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Don't Put All Your Advertising Eggs in One Facebook Basket

Jan 22, 2018 8:46:54 PM / by Zipie posted in Digital Marketing, SEO & SEM, Facebook, Instagram, Email Marketing, Social Marketing, Twitter, Advertising

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 Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from brands and media in people’s newsfeeds.

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