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What We're Thinking

What the Heck is A Shadow Ban?

Jun 15, 2021 11:48:06 AM / by Haley Burns posted in Social Media, Content Creation, Facebook, Instagram, Blogging, Copywriting, Management, Paid Social Ads, Social Listening, Social Marketing, Twitter, LinkedIn, Strategy, TikTok

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The phrase shadow-ban has been used A LOT in the past couple of years. What exactly is shadow banning? It is when a social platform blocks or partially blocks a user and their content from their community. On average, a shadow-ban will last two weeks, but the effects will last much longer.

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A New Frontier In Sports Marketing: Student Athletes

May 18, 2021 10:37:03 AM / by Palmer Reynolds posted in Social Media, Experiences, Blogging, Copywriting, Full Service Management, Management, Advertising, Strategy, Sports Marketing

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Sports Marketing is an ever-changing profession. Not too long ago, we invited Adam Martin (Makers of Sport) onto our podcast, The Admosphere, to provide insights into how big brands and teams make use of marketing. Though not the only avenue in sports marketing, college athletics represents a large piece of the proverbial pie and has been a point of contention for years. 

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What To Expect When Working With A Marketing Agency

Mar 31, 2021 9:19:53 AM / by Claire Monkman posted in Social Media, Experiences, Blogging, Copywriting, Full Service Management, Management, Paid Social Ads, Advertising, Goals, Strategy

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The decision to work with an agency is an exciting one, but it can be a bit daunting if you don’t know what to expect. While you’re searching for your ideal agency partner, you should expect collaboration, expertise, and transparency.

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Utilizing Social Media Analytics

Dec 10, 2020 4:00:00 PM / by Haley Burns posted in Social Media, Digital Marketing, Content Creation, Digital, Copywriting, Paid Social Ads, Social Marketing, Content Marketing

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It is no secret that social media is a powerful tool for brands to connect their customers, spread awareness and share real time updates. However, not utilizing the data and analytics behind your posts can cause a loss of connection or damage your social interaction. Social media analytics helps you keep tabs on the progress of your marketing strategy as well as the welfare of your clients and competitors.  Obtaining and using analytics from your social media accounts and social media management platforms will help you increase your brand awareness as well as help you be more successful on social media in the long run. Let’s focus on a few key metrics you can use to start thinking more strategically when creating your social content.

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