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What We're Thinking

Unleashing the Power of Google Analytics

Jun 1, 2018 4:22:24 PM / by Zipie posted in Analytics


Helping you to better understand your audience is a huge part of what we do here at Zipie. Whether it’s building an attribution model, establishing a cost per acquisition or determining ROI (return on investment), the ability to properly track and understand analytics is essential. Everyone has heard of Google Analytics.

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Meaningless Marketing Metrics

Oct 23, 2017 3:17:18 PM / by Zipie posted in Digital Marketing, Analytics, Social Marketing



The good thing about being a marketer in the digital age: we get lots of metrics.
The bad thing about being a marketer in the digital age: those metrics don’t always relate to actual results or even actual business results.

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