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What We're Thinking

Should You Even Be Marketing?

Apr 22, 2020 5:53:09 PM / by Nate Spry posted in Digital Marketing, Advertising, Strategy

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With stores closed and consumers experiencing financial hardship or unable to spend even if they are employed due to being quarantined, businesses are facing revenue reductions up to 90% or in many cases, are completely unable to generate sales. Businesses then are making hard choices during the Coronavirus pandemic by laying off staff, cutting expenses and focusing on survival.

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How to Effectively Communicate with your Customers During a Crisis

Mar 19, 2020 10:34:25 AM / by Zipie posted in Social Media, Advertising, Strategy

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It is important during this difficult time, that marketing activity must not lag. Now more than ever, it is important to stay in touch with your consumers. When the economic pressures of the current crisis lift, it is vital that businesses do not lose momentum and that there is a clear path to further your strategic business objectives. As you are considering your current marketing activities, we ask that you consider the following:

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Super Bowl. Subpar Ads.

Feb 4, 2019 4:07:08 PM / by Zipie posted in Advertising

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Super Bowl fans can traditionally be parsed into three categories—the game watchers, the food eaters and the advertising lovers. While some of us at Team Zipie live for football, our majority rests in those latter two categories. And we’ve got lots of thoughts on this year’s ads. With a few powerful spots here and there, the majority of the Super Bowl LIII was a little boring.

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Zipie Tackles the Super Bowl with #BigGameBigAds

Feb 5, 2018 8:53:36 PM / by Zipie posted in Advertising

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While some folks were tuned into Super Bowl LII to see the Philadelphia Eagles defeat the New England Patriots on Sunday night, the team at Zipie was getting geared up for the biggest night in advertising.

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Don't Put All Your Advertising Eggs in One Facebook Basket

Jan 22, 2018 8:46:54 PM / by Zipie posted in Digital Marketing, SEO & SEM, Facebook, Instagram, Email Marketing, Social Marketing, Twitter, Advertising

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 Facebook’s algorithm is changing. Again. The news came down from Zuckerberg himself, showing how serious Facebook is about this one: they’re going to be prioritizing personal posts (content from your family, friends, and groups) over public content from brands and media in people’s newsfeeds.

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